Mogu Mogu · Beverage CPG · Influencer-led high-reach campaigns · 2026
How Mogu Mogu went from #28 to #3 in its category
A hashtag with 445 million views is interesting. Moving from twenty-eighth to third on Nielsen is the part that matters.
The results, up top — every number is in the strip below
#28 to #3
in the juice drink category
Nielsen ranking
445M+
views on the #MoguMogu hashtag
TikTok
3rd
best-selling drink on TikTok
behind Prime and Lucozade
30M+
social engagements
from KOL and influencer content
>2¢
cost per page engagement
high reach, low cost
Turning social attention into grocery shelf velocity.
Mogu Mogu is a chewy juice drink sold through US grocery retail — a product that has to be tried to be understood, and where the trial happens in a shop.
Views alone do not move a Nielsen ranking. Store demand does.
“People have to see someone drink it before they understand what it is. Once they have, they look for it in the shop.”
So the campaign used key opinion leaders to build in-store demand rather than online conversion.
Key opinion leaders driving in-store hype at very high reach.
Key opinion leaders and influencers produced content built for reach and reaction, generating more than 30 million social engagements and over 40 million impressions in the year, with the #MoguMogu TikTok hashtag passing 445 million views.
Commercially, the product became the third best-selling drink on TikTok — behind Prime and Lucozade — and moved from #28 to #3 in the juice drink category on Nielsen, at just over two cents per page engagement.
What the campaign actually consisted of.
The working parts behind the Mogu Mogu numbers above.
KOL-led reach
Built for reaction
Content was designed to be shared and imitated rather than clicked.
445M+ hashtag views
A category moment
The #MoguMogu hashtag passed 445 million views on TikTok.
3rd best-selling on TikTok
Behind Prime and Lucozade
Social attention converted into platform commerce ranking.
#28 to #3 on Nielsen
Shelf velocity, measured
The product moved from twenty-eighth to third in the juice drink category.
From #28 to #3 in the juice drink category, 445M+ hashtag views
Meta Ads Manager
Paid social
TikTok Ads Manager
Paid social
Spark Ads & whitelisting
Amplification
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419 Lafayette
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Arsenal Électrique
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Cours Jeunesse
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Dashing Diva — Full-funnel campaign
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Dr du Matelas — SEO
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498 first-time calls
EnMouvement
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53 → 327 clicks
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Her-Age
6.63× tracked ROAS
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+117% impressions
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24 → 475 tracked conversions
L'Entrepôt de la Réno
5.55× ROAS while tripling spend
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CA$356k → CA$1.9M tracked revenue
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111,651 → 280,019 clicks
L'Exterminateur en Ligne
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9.60× ROAS in the first 3 months
L'Exterminateur en Ligne — SEO
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Living Beauty
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Living Beauty
402,490 → 1,007,144 impressions
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187 ad calls · CA$37 each
MDF Mécanique Laval
240 leads at CA$33 from CA$7,966
Medic Québec
152 → 3,855 organic clicks
Mindbloom — Influencer marketing & paid social
CAC −25% · referrals +40%
Miniso — Influencer activations
7M+ views · 200+ activations
Miro — B2B creator marketing
20M+ impressions · 25 KOLs
Mogu Mogu — Influencer-led high-reach campaigns
#28 → #3 · 445M+ views
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NATIVE — UGC, studio content & retouching
1,000+ assets · 50+ creators
Nettoyage Danfour
+39% leads at −26% cost, flat budget
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New Balance — Casting, post-production & influencer marketing
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Peintres Montréal — SEO
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Peinture Marcil — SEO launch
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Pièces d'auto La Plaine
561 → 1,669 calls, flat spend
Plomberial — Meta Ads
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Plomberial — SEO
+887% impressions
Polarsteps — UGC strategy & content production
136+ assets · 60+ creators
Prépa PPL — audience launch
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Réparation Toiture Montréal
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Santoy Calgary Painters — SEO
+46% sessions
Secourisme RCR Plus — SEO
+100% impressions · clicks steady
Slynumber — Creator strategy & paid media
90K+ installs · 20K+ signups
Soffite Fascia Montréal
143,856 impressions from near zero
Solution Cimex
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Solutions Prox-Secur — SEO
565 → 5,195 clicks
SOS Électricien Montréal — SEO
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SOS Plombier Montréal
+263% organic sessions
Sudipta Fitness
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Texas JDM Motors
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The Farmer’s Dog — Performance creative & paid social
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The Online Exterminator — SEO
7,250 clicks · new market
Over 253x 5-star
reviews
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