Arboxygène · Certified arboriculture and tree care · SEO and local search · 2026
How a certified arborist climbed 6.6 average positions in a seasonal trade
Tree work is bought in two short bursts a year and forgotten in between. Ranking is the asset; the clicks arrive when the wind does.
The results, up top — every number is in the strip below
18.9
average position
from 25.5, twelve matched months
+34%
organic impressions
638,832 → 858,405
+26%
profile website clicks
471 → 593
+6%
all-channel sessions
GA4, all traffic sources
+33%
profile impressions
5,642 → 7,508, matched twelve months
A certified trade competing with anyone who owns a chainsaw.
Arboxygène is an ISA-certified arboriculture outfit working Granby, Magog, Bromont and the wider Montérégie — pruning, felling, stump grinding and tree preservation, with 24/7 emergency call-out.
The category has almost no barrier to entry. A homeowner searching after a storm cannot tell a certified arborist from an unlicensed operator with a truck, and the search results rarely help them. Demand also arrives in two narrow bursts — spring pruning and post-storm emergencies — so visibility has to already exist before the weather creates the need.
“Certification is the whole difference and it is invisible on a search results page. When a branch is on somebody’s roof at midnight they call whoever appears first.”
So the work targeted the visibility that has to be in place before the storm, not the storm week itself.
Rank for the whole service area, then be found before the weather turns.
Average Search Console position improved from 25.5 to 18.9 across twelve matched months, and impressions grew 34% from 638,832 to 858,405 — the site is now visible for far more of the demand in its region. Profile website clicks rose 26% from 471 to 593, and all-channel GA4 sessions rose 6%.
Both burst seasons now open with the site already ranking, which is the asset a trade like this needs before the weather creates the demand.
Service-by-town coverage, emergency intent, local presence.
Ranking built in the quiet months so it is there in the loud ones.
Position, not just presence
Average position 25.5 → 18.9
Six and a half places of average improvement across a full year of matched months. On page two that is the difference between existing and being seen.
Service-by-town coverage
Pruning, felling and stump grinding, separately
A homeowner with a dying maple and a developer clearing a lot are not the same search. Granby, Magog and Bromont are not the same market either.
Emergency intent, handled apart
The 24/7 case is its own demand
Storm call-outs are bought in minutes, not compared over weeks. That intent was given its own coverage rather than being folded into maintenance content.
Every click series on the page
Ranking gained faster than click-through
With position and reach both up, better titles and descriptions now convert more of the appearances the site has already won.
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Twelve matched months: 6.6 average positions gained and 34% more reach.
Google Business Profile
Local SEO
Google Search Console
Search
Screaming Frog
Technical SEO
123Couvreur
95,129 impressions in 9 months from zero
123Couvreur — Google Ads
103 quote requests
3D Entrepreneur Général
124 forms + 109 calls
419 Lafayette
4,239 sessions in the first 3 months
À l'Amiable
206 → 393 ad calls, flat spend
Alpha Serrurier
139 → 260 ad-extension calls
Arboxygène — SEO
25.5 → 18.9 avg position
Arsenal Électrique
36 → 444 leads a year
Benjel — SEO
24.8 → 18.8 avg position
Booksy — Creator whitelisting
+1,700% signups · CPR −92%
Bumble — UGC ads & creator partnerships
50+ creators · lower CPA
Busuu — Performance-driven user acquisition
450+ assets · 60+ creators
Canado-Nacan Équipements — SEO
36.2 → 25.8 avg position
CFC & Elevate Health
16,387 leads at CA$33 CPL
ClearScore — Global creator-led acquisition
CPS −27% MoM · 33% thumbstop
Clinique Majora
CA$9.00 → CA$6.27 per booking
Confort Prestige — SEO
6,168 clicks · +111% directions
Cours Jeunesse
8 → 1,481 organic clicks
Crowdtap — Performance creative & paid media
TikTok CPA −30% · volume +15%
Dashing Diva — Full-funnel campaign
CAC −24% · 3→7 channels
Dockers — Influencer & whitelisting
16M+ views · 80+ influencers
Dr du Matelas — SEO
+118% profile calls
Electrolibre
498 first-time calls
EnMouvement
107 → 293 ad calls
Entretien Squidgee — SEO
+58% impressions · +12% clicks
Erco Électrique
−47% spend, +72% calls
EVRY Jewels — Full-funnel growth
$6M → $100M · 7×+ ROAS
Fil Chauffant Toiture — Meta Ads
45 leads · CA$38.53
Fil Chauffant Toiture — SEO
133 → 524 clicks
Future Forward — Performance-driven creator campaign
CPA −20% · 5 platforms
Geo Stone
275 leads at CA$19.59
Geo Stone — Google Ads
93 → 198 calls from ads
Geo Stone — SEO
1,476 → 3,025 clicks
Gouttières Grand-Montréal — SEO
53 → 327 clicks
HelloFresh — Dark posting at scale
17 countries · CPA −20% MoM
Her-Age
6.63× tracked ROAS
Hopper — Performance creative at scale
300+ assets/mo · CAC −20%
HUBZ404
90 → 86,773 impressions
HUROM — Full-funnel paid media & influencer strategy
ROAS +300% · CPA −70%
Icelandic Provisions — Influencer-led branded creative
3M+ impressions · 9%+ CTR
Impact Santé
ROAS 13.62× → 14.96×
Impact Santé+ — SEO
+36% clicks · +91% impressions
Inspections Nicolas Landry — SEO
+117% impressions
iTrustCapital — UGC & paid media
CVR +100% · CAC −65%
JDM Drive — SEO
37,831 clicks · from zero
JDM Engine Direct
$1.42M tracked revenue at 14.62×
Katchoo — Meta Ads
CA$11.15 per lead
K&R Strategic Partners
$24,740 in tracked value from zero
K&R Strategic Partners — SEO
0 → 76,344 organic impressions
LAHA
24 → 475 tracked conversions
L'Entrepôt de la Réno
5.55× ROAS while tripling spend
L'Entrepôt de la Réno — Google Ads
CA$356k → CA$1.9M tracked revenue
L'Entrepôt de la Réno — SEO
111,651 → 280,019 clicks
L'Exterminateur en Ligne
ROAS 3.27× → 5.51×
L'Exterminateur en Ligne — Meta launch
9.60× ROAS in the first 3 months
L'Exterminateur en Ligne — SEO
+20% clicks · +47% impressions
Linktree — Organic social, series & design
5× reach · 10M views
Living Beauty
+225% purchases, matched months
Living Beauty
402,490 → 1,007,144 impressions
Madhippie — Performance creative
50+ assets/mo · 30%+ thumbstop
Marvel Styles — Disney — Organic social
+40% saves · 9%+ engagement
MDF Mécanique — Google Ads
187 ad calls · CA$37 each
MDF Mécanique Laval
240 leads at CA$33 from CA$7,966
Medic Québec
152 → 3,855 organic clicks
Mindbloom — Influencer marketing & paid social
CAC −25% · referrals +40%
Miniso — Influencer activations
7M+ views · 200+ activations
Miro — B2B creator marketing
20M+ impressions · 25 KOLs
Mogu Mogu — Influencer-led high-reach campaigns
#28 → #3 · 445M+ views
National Consumer Panel — UGC-driven acquisition & paid media
CPI −30% · CPA −20%
National Debt Relief — UGC, performance creative & influencer strategy
CVR +25% · CAC −30%
NATIVE — UGC, studio content & retouching
1,000+ assets · 50+ creators
Nettoyage Danfour
+39% leads at −26% cost, flat budget
Nettoyage Danfour — SEO
+228% organic impressions
New Balance — Casting, post-production & influencer marketing
7 athletes · 750k audience
NielsenIQ — Global UGC at scale
100 creators/mo · $20M+ media
Nordstrom / Wildfang — Micro influencer & gifting
500+ assets · 10M+ views
Nurse.com — Influencer-led creative strategy
200k+ users · <$0.20 CPC
Nuun — Nestlé — Influencer marketing & UGC
60%+ TOFU capture · +30% engagement
Oever — Event promotion (Google Ads)
1,678,801 impressions · $3.05 CPM
Peintres Montréal — SEO
+441% sessions
Peinture Marcil — SEO launch
0 → 2,176 sessions
Pièces d'auto La Plaine
561 → 1,669 calls, flat spend
Plomberial — Meta Ads
30 leads · CA$32.97
Plomberial — SEO
+887% impressions
Polarsteps — UGC strategy & content production
136+ assets · 60+ creators
Prépa PPL — audience launch
0 → 1,575 sessions/month
Rail Europe — Creator-led UGC & content strategy
28+ outputs · 2 audience contexts
Réparation Toiture Montréal
Sessions 523 → 1,367 matched
Santoy Calgary Painters — SEO
+46% sessions
Secourisme RCR Plus — SEO
+100% impressions · clicks steady
Slynumber — Creator strategy & paid media
90K+ installs · 20K+ signups
Soffite Fascia Montréal
143,856 impressions from near zero
Solution Cimex
48 → 387 calls from ads
Solutions Prox-Secur — SEO
565 → 5,195 clicks
SOS Électricien Montréal — SEO
+17% clicks · +24% reach
SOS Plombier Montréal
+263% organic sessions
Sudipta Fitness
CPL $876.65 → $32.43
Texas JDM Motors
ROAS 6.97× → 13.61×
The Farmer’s Dog — Performance creative & paid social
$20M+/yr · 70+ assets/mo
The Online Exterminator — SEO
7,250 clicks · new market
Over 253x 5-star
reviews
"Their transparency, attention to detail, and collaborative approach made them feel like an extension of our own team."
Prépa PPL
A French private pilot licence exam-prep platform went from launch to 2,815 all-channel sessions in four months, reaching 1,575 sessions in July 2026 alone from a zero baseline.
Peinture Marcil
A Rive-Nord commercial and industrial painting contractor went from no measurable search presence to 2,176 all-channel sessions and 55 organic clicks in its first eight months, with profile website clicks up 72%.
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