The engineering underneath a website: hosting, security, email deliverability, redirects, performance, and the maintenance nobody notices until it fails.
Some build decisions still work fifteen years later. Others died with the company behind them. What two decades of building shows about the difference, and the one question to ask about a proposal.
The dramatic version of a hacked website has someone defeating a firewall. The ordinary version is a reused password, a plugin nobody updated, or an admin account belonging to a contractor who left in 2019.
A client never got the password reset for his own website. His domain had told Gmail to junk it. SPF, DKIM, DMARC and BIMI, explained plainly.
A form rejected every iPhone photo for a year and nobody noticed. The work behind a website fails quietly, which is what makes it expensive.
Two proposals for the same WordPress site can differ by twenty thousand dollars. Here's how to read the line items — and what to compare — so you can tell why.
A step-by-step guide to redirect mapping before a WordPress redesign — what to redirect, where to send it, and how to keep the SEO you already have.
A plain-English guide to ADA website compliance for small businesses in 2026 — what WCAG 2.2 actually asks for, why lawsuits are rising, and a realistic checklist to get you from sitting duck to reasonably defensible.
A contact page is the lowest-friction conversion path on a website. Here is what belongs on it, what to leave off, and the form-field rule that actually gets people to reach out.
A slow website is not just an annoyance — it is a measurable revenue leak. Here's what page speed actually costs a small business, what to measure, and where to start fixing it.