Brand Identity and Logo Design
Logos, color systems, typography, brand guidelines, stationery, and the visual foundation that every other piece of the brand sits on. Whether you need a single mark or a complete identity system, the work starts with strategy and ends with files you can use everywhere — print, web, signage, packaging. Learn more about logo and identity work.
Web Design and Development
Strategy-driven websites built for real content and real visitors. Every site is tested across devices, optimized for speed, and designed around the way your customers actually use it — not around a template someone else made for a different business. Learn more about web design.
Custom WordPress Development
Custom themes, Advanced Custom Fields, custom post types, product catalogs, member portals, and everything else WordPress can do when it is built for your business instead of bent from a template. WordPress is my platform of choice for most web work, and has been since 2003. Learn more about WordPress development.
How do I know which service I need?
If your business needs a visual identity before it needs a website, start with logo and brand work. If you already have a brand you are happy with and need a website to match, start with web design. If you need both, most engagements bundle identity and web into a single phased project — brand first, website second — so the design decisions compound instead of competing. Not sure where to start? Get in touch and we will help you figure it out.
Can one person really handle both the brand and the website?
Yes, and several of the projects in this portfolio were built exactly that way. Patrick Iverson has run an independent practice in Santa Fe since 2001, doing identity work and web work side by side rather than one or the other. W Department, a Santa Fe boutique, is one engagement covering the logo and visual identity, seasonal advertising, and a heavily customized online store. ASD Dudelczyk Family Law, serving New Mexico and Colorado, covers the logo, the identity, the stationery, and the responsive WordPress site. Same person, one project, no translation between two vendors.
What does a phased brand-then-website project actually look like?
Two phases inside one engagement. The identity comes first: strategy, the mark, the color system, the typography, and the guidelines. The website is designed second, against a finished identity rather than a placeholder, which is the whole reason the phases run in that order. Each phase carries its own deliverables, its own approval, and its own fee. If you decide to stop after the first one, you own a finished identity, not half a project.
Who will I actually be working with?
Patrick Iverson. The person in the first conversation is the person doing the design and writing the code, so there is no account manager relaying notes and no handoff to someone you have not met. Some projects do involve a collaborator, most often a design studio that owns the identity while I own the web design and the development. When that is the arrangement, you are told who is doing what before the work starts.
What does it cost to do the brand and the website together?
The two ranges live on their own pages: a logo and visual identity runs $3,000 to $12,000, a custom website runs $5,000 to $25,000, and where each lands depends on scope. A phased project is not one number quoted up front. It is priced per phase, so you approve the identity fee, see the identity finished, and then decide on the build with the design work already in front of you. Every proposal is scoped to the specific business, which is why there is no package price on this page.