About
Executive Creative Director and Executive Producer with over 20 years experience in…
Articles by Remy
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18K followers
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Volunteer Experience
Projects
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Lexus / Marvel Studios Super Bowl LII Spot, “Long Live The King”
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See projectI led all creative as Group Creative Director for "Long Live for The King", the most talked about and watched Lexus campaign of all time. Watched nearly 15 million times online alone in the first 72 hours, it is on track to out pace every other Lexus video via their native channels *combined*, including all previous Lexus Super Bowl commercials. Launched during 2018's Super Bowl LII, the spot was named the best ad in the Super Bowl by Maxim, The Root, BET, among others, including being ranked…
I led all creative as Group Creative Director for "Long Live for The King", the most talked about and watched Lexus campaign of all time. Watched nearly 15 million times online alone in the first 72 hours, it is on track to out pace every other Lexus video via their native channels *combined*, including all previous Lexus Super Bowl commercials. Launched during 2018's Super Bowl LII, the spot was named the best ad in the Super Bowl by Maxim, The Root, BET, among others, including being ranked as a top ad by Forbes, Ad Age and CBS' Greatest Super Bowl Commercials. To date, this was the largest collaboration for either Lexus or Marvel Studios and has already proved to be one of the most fruitful for both brands.
I served as the lead Group Creative Director and led all creative of both this spot and the full, nearly 2-year long, $10MM+ advertising campaign and partnership between Lexus and Marvel. The spot features key talent from the Black Panther film, notably Chadwick Boseman. Early metrics showed that interested in the Lexus brand rose over by double digits and interest in the LS 500 rose by an incredible quadruple digit margin!
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AIGA
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