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I've spent two decades making campaigns people actually remember; brand strategy, video…
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Jesse Kennedy shared thisJoin Chris Vasquez and me on The Shift AI Show, presented by AWeber today at noon ET: https://lnkd.in/gkMXf-KU Can (did?) Claude Fable 5 edit raw footage into a social-ready clip?
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Jesse Kennedy reposted thisJesse Kennedy reposted thisThe team here at AWeber created something absolutely remarkable. We just launched a new Landing Page Builder that's so much better than anything else in the market. I challenge anyone to find a better builder. I've been using the page builder for a few months and I'm constantly blown away by what it creates. I asked our Chief Product Officer, Chris Vasquez, how we built something that outperforms every other page builder. His answer: most of our competitors didn't trust the technology enough to really commit to it. We committed early and it shows. I thought about sharing a list of the things you can create with the builder, along with a few images and GIFs of the cool pages that have been created. But you won't get the true picture unless you experience it for yourself. So I created this landing page with interactive elements that you can actually play with. Check it out here: https://lnkd.in/e_aECtBm I want to keep expanding this page with more interactive elements. If you've got ideas for what should be on it, drop them in the comments. I'll build them out and add a section.The Playground — Don't read about it. Play with it.The Playground — Don't read about it. Play with it.
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Jesse Kennedy shared thisOur AI page builder just out-designed a tool I've been recommending for months. ❤️ I gave it a basic prompt. "Here's my website. Make a daily newsletter signup page for me." No brand guidelines. No design direction. No copy. It came back with decisions I didn't ask for. It figured out how to preview the daily email on the page. It structured the layout around the content. It even filled the name field placeholder with Johan Cruijff (only the greatest Dutch footballer ever), because it understood the site was about Dutch soccer. The site it was designing for? A side project I'd built in Lovable. A daily email that reads the Dutch outlets, summarizes the stories, and translates them to English. I liked Lovable's design. Until I saw the signup page. I ended up taking screenshots back to Lovable and telling it to redesign my whole site to match. AWeber's AI page builder straight up kicked Lovable's design butt. Check it out at https://lnkd.in/g8yuuC-F Check out The Shift AI Show at https://lnkd.in/eJcN4GTC
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Jesse Kennedy reposted thisJesse Kennedy reposted this📣 An exciting update regarding the AWeber MCP I've been designing UI for—it's now publicly available in the Claude Connector Directory! Any Claude user can try it out, including those on the free plan. Just like our ChatGPT app, you can draft broadcasts, manage subscribers, and review broadcast stats directly with their AI assistant. The Claude Connector also comes with some new tools that display Workflows and associated stats (coming soon to ChatGPT). There are things I love about Claude, including its ability to create interactive visual artifacts with data. I'm excited to see how users use the connector, and look forward to designing more awesome features in the app that will help our customers be successful in email marketing! 💌 https://lnkd.in/eJwEaxAu
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Jesse Kennedy reposted thisJesse Kennedy reposted thisExample.com is a domain that's setup and reserved for exactly the purpose of using as test and example addresses in software, test situations, screenshots, etc. Don't use any domain or email addresses you don't own in examples as you're likely sending messages and confidential data to random third parties.
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Jesse Kennedy shared thisChris Vasquez built this live and the doc really was plain. That was the point. I've watched so many small businesses stall a lead magnet for months because it "isn't ready yet." It was ready the day you wrote it. Drop your doc topic in the comments on the original post. I'm writing headlines all week.Jesse Kennedy shared thisThere's a lead magnet sitting in your Google Drive right now. It's that doc you keep meaning to "make pretty" before you launch it. So on today's Shift AI Show, Chris Vasquez and Jesse Kennedy launched it ugly. A plain Google Doc, a landing page built by our AI Builder, and a working signup flow published before the episode ended. Turns out your subscribers want the answer, not the artwork. Watch the full episode at: https://lnkd.in/equsQ5RB Then tell us what doc you've been sitting on. We'll give you the headline for your landing page. Subscribe to The Shift AI Show: https://lnkd.in/e7BisXSA Sign up for the newsletter: aweber.com/shift
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Jesse Kennedy reposted thisJesse Kennedy reposted thisWe shipped a lot at AWeber in the last six months. I am still a little stunned looking at the list. And it all comes back to one idea... If you can imagine it, you can build it. That is the belief driving everything this team is putting out right now. Describe any signup form you can dream up and watch it get built. Animated, interactive, on brand. Place it anywhere on your live site with one click. No code, no designer, no waiting. Need an image? Describe the change and it happens. Your Canva designs flow right in. What used to take an afternoon now takes a moment. We were one of the first email platforms with an official ChatGPT app, so you can pull subscriber data, check performance, and draft a send in plain language right where you already work. And behind the scenes we are quietly protecting your sends. Authentication checked when it counts. A heads up before Gmail clips your message. Every click tracked automatically. Here is what I keep coming back to. None of this is AI for the sake of AI. Every bit of it exists to help you grow a business you own, with an audience you control. I have been here nearly 25 years and I am not sure I have ever been more pumped about what we are shipping. And this was just the first half of the year.
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Jesse Kennedy shared thisOne rule runs all the AI with Evan Carmichael's team: Don't trick people. They can clone his voice. Good enough to fool his wife. They still won't use it to fake a real moment. Trust only breaks once. The values don't change just because the tools did. Evan joins The Shift AI Show Friday, July 10 at noon ET. Watch on YouTube: https://lnkd.in/e7Ne-ir4 #theshiftaishow #smallbusiness #ai
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Jesse Kennedy shared thisI'm looking for ~10 to 15 *self employed house painters* to try a new scheduling/job/client management app I made. I'll provide lifetime free access in exchange for feedback on what works, doesn't work, and is missing. Check it out: gopaintjob.com And comment below for the 100% lifetime discount code if you know someone willing to give it a test drive!
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3d
FlyMSG 😀
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Sean Cohen honestly that was the element I wished I could claim!
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Jesse Kennedy liked thisJesse Kennedy liked thisFive things I would never do as an advertising creative after working at Wieden + Kennedy for 16 years. Disagree? P.S. For more advice on making the best work of your life, check out my free masterclass: https://shorturl.at/Uwbfb #advertising #creativedirector #adcreative #adagency
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Jesse Kennedy liked thisJesse Kennedy liked thisRobots.txt is no longer a technical policy document. At the top of tech media, it is a commercial price list. We audited live robots.txt files for Techmeme's 10 most-cited outlets across 5 major AI crawlers: • 100% of them restrict at least one AI training bot. • The only four allowing OpenAI's GPTBot are the exact four with signed OpenAI licensing deals (The Wall Street Journal, Financial Times, Wired, The Verge). • Bloomberg (#1 on Techmeme) blocks all five crawlers outright because no public licensing deal exists. The server code mirrors the checkbook to a T. OpenAI paid, so GPTBot crawls. Everyone else gets turned away at the door. For PR and comms leaders, this officially splits a metric that used to be single. Human prestige and machine reach have decoupled. A headline in Bloomberg and a headline in the WSJ carry the same human credibility, but radically different footprints in the AI models shaping discovery. Full data, technical nuances, and strategic teardown linked in the comments below.
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Jesse Kennedy liked thisJesse Kennedy liked thisThe NYSE welcomes M&T Bank to celebrate the dedication and commitment of its Residential Mortgage Servicing Team! (NYSE: MTB)
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Jesse Kennedy liked thisJesse Kennedy liked thisYou rarely lack ideas. What you lack is a fast path from idea to something published. Move faster and get designer-quality pages without needing a designer, with the new AI Landing Page Builder. Name your goal: sell something, grow a list, book a client. Get real design and marketing instincts built into every page.. If you've got a goal, give it a try. You'll be amazed at what it creates.
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Jesse Kennedy liked thisJesse Kennedy liked thisOn set this week with the New Pace Productions team and Vista Wealth Solutions 🎥 This was a fun one, helping Vista continue to shape and bring their new brand to life through video content. Anthony Spatichia, CFP®, CLU and I go way back to our dorm room days in East Halls at Penn State University. It’s been amazing to watch what he’s accomplished over the years, but even more impressive to see the team and culture he’s built around him. There’s something pretty cool about friendships that start in college eventually coming full circle professionally. Excited for what Anthony and the Vista team are building, and grateful that New Pace gets to play a small part in helping tell their story. Shoutout to Gabrielle Binkley and the crew with Cynthia St. Pierre for running the show smoothly! 💪
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Jesse Kennedy reacted on thisJesse Kennedy reacted on this"The bots are coming. But you still own crazy." Mark Schaefer has uses this great line in to promote his book "Audacious" and it perfectly verbalizes a feeling that's bouncing around my brain. LLMs have removed the barrier for least common denominator content creation. The gates are open and herds of boring slopticles and posts are chasing people through every corner of the internet like the bulls in Pamplona. There's no possible way to win on volume against a tool that can pump our a full strategy and content with a vague enough shape of "correctness" in 30 seconds. So the solution is to win by embracing the chaos of humanity that AI just can't replicate. That doesn't just mean writing weird stuff, it means making surprising decisions that a system optimizing for the most likely choice wouldn't make. Doing things that might seem crazy, or low probability on the face of it. Really looking forward to reading "Audacious." Just the promo page got me thinking.
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