Sitelet https://thebeautyofmarketing.com/

A Global Leading Kick-Ass One-of-a-Kind Female-Owned Beauty Marketing Agency

reviews

5/5

200+ happy clients

"From the consultation to the final product. Every part of this journey has been incredible. Jasmine has been one of the kindest and hardest working people. Thank you so much for making my dream come true."

Callum TownsendSalon Owner
launch in a day · Web Design

We design beautiful websites for beauty businesses.

From salons and aesthetics clinics to medspas, skincare brands and beauty founders, we design strategic, high-converting websites that make your business look as good online as it does IRL.

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Luxury beauty website designed by The Beauty of Marketing

JENNIE WITHERS HAIR

Website Design
Beauty · Hair Stylist / WordPress
Beauty business website designed by The Beauty of Marketing

TAN FRENZY

Website Design
Beauty · Shopify
Aesthetics website designed by The Beauty of Marketing

LK DELUXE AESTHETICS

Website Design / BRANDING
Aesthetician · WordPress
The VIP Website Design Day

Your website.
One focused day.

A private, intensive website design experience for beauty business owners who are ready for a website that finally reflects the quality of their brand.

01
Strategy
02
Design + Build
03
Launch
Explore VIP Website Days
I’m launching a skincare brand but don’t know where to start.
Jasmine
Perfect. We’ll start with brand strategy, define your positioning, then build a Shopify store designed to convert from day one.
Amazing! How do I get started?

Meet The Team

Our approach is simple. We blend sharp, beauty-led strategy with a deep understanding of how the industry is constantly evolving, ensuring our clients stand out amongst it all. With a specialist team across strategy, design and content, we help our clients build meaningful visibility that drives real, impactful growth.

We put the beauty into marketing.

“Absolutely love Jasmine! Her agency is on top of current trends and she is very creative!”

Lana KerrCO2LIFT
CEO, Founder

Jasmine Reed

For over 10 years, Jasmine has built her expertise in marketing across government and NHS, and one day decided to combine her passion for the beauty industry with her background in marketing.

Living and breathing the beauty industry, Jasmine works at the intersection of design, strategy and digital, leading projects as Head Designer and shaping brands from the ground up. With a background in computer engineering and marketing, she brings both creative vision and technical precision to every project.

Alongside her agency, she Jasmine also runs Beauty Entrepreneur Network, a community built to support, connect and inspire beauty founders as they grow their brands.

Strategic Brand Advisor

Papis Camara

Beauty and luxury expert and Ex-L’Oréal, Papis leads as our advisor for brands looking for strategic direction.

Papis is a beauty and luxury expert, bringing over 17 years of global experience across some of the world’s most influential brands, retailers and startups. Having spent a decade at L’Oréal, he has built a deep understanding of the beauty industry at the highest level, with a proven track record of driving growth across Europe, the USA and Africa.

Having lived in six countries and worked professionally across France, the UK and Germany, Papis brings a truly international perspective, combining strategic thinking with cultural insight. His expertise spans omnichannel strategy, brand development and commercial growth, making him a trusted advisor for brands looking to scale with clarity and precision.

At The Beauty of Marketing, Papis leads as a strategic advisor, supporting brands with high-level direction, positioning and long-term growth strategies.

Alongside his industry work, Papis is a Business School lecturer, keynote speaker and mentor, regularly delivering masterclasses and supporting professionals and students across the globe. His passion lies in developing the next generation of talent and helping brands unlock their full potential within the beauty and luxury space.

Photographer, Creative Director

Sam Germaine-Scrivens

Our beauty-focused Creative Director specialises in high-impact visuals that bring brands to life through content and storytelling.

Sam is our Creative Director, specialising in bringing beauty brands to life through powerful, visually striking content. With a sharp creative eye and a deep understanding of the industry, he has the ability to translate any vision into polished, on-brand visuals that elevate a brand’s presence across every touchpoint.

Whether you’re a fast-growing indie brand or an established name in the skincare, beauty or fragrance space, Sam creates content that feels intentional, refined and commercially impactful. From product photography to full campaign visuals, his work is designed to capture attention, build desire and communicate your brand at its highest level.

Having worked with globally recognised brands such as Tom Ford, Sam brings a luxury, editorial standard to every project, ensuring your brand looks and feels exactly as it should.

our work

From branding, to photoshoots, to designing user shopping experiences, we do it all.

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Lushness
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Dr OBT
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LK Deluxe Aesthetics
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BioKeratin
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Orical Skincare
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Tan Frenzy
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HKC Hair Studio
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CO2LIFT
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KmXtend Hair
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Manifest Fragrances
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Almond Grove Spa

INSIDER

Beauty Business News, Trends & Strategy

Editorial insights for beauty founders, salon owners, skincare brands and entrepreneurs building memorable, profitable and culturally relevant beauty businesses.

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The Beauty of Black Business: The Rise of Black-Owned Beauty Brands

The Beauty of Black Business: The Rise of Black-Owned Beauty Brands

Melanin. Dark tones. Deep berry. Purple blush. Braids. Hair gel. Edge control. Body butter. Cocoa.…
8 min Read More
6 beauty trends that will define the next 12 months…

6 beauty trends that will define the next 12 months…

1. Brands are building "hero products" instead of endless ranges ⭐⭐⭐⭐⭐ This is one of…
4 min Read More
Consumers Cannot Feel Your Formulation Through a Screen. They Can Only Feel Your Brand.

Consumers Cannot Feel Your Formulation Through a Screen. They Can Only Feel Your Brand.

Most beauty foundersspend an extraordinary amount of time perfecting their products, and rightly so. Formulations…
6 min Read More
The brands building cult followings aren’t always launching more products. They’re making fewer products impossible to forget.

The brands building cult followings aren’t always launching more products. They’re making fewer products impossible to forget.

Rather than talking about "launching more," this article shifts the conversation to brand discipline. For…
4 min Read More
Is influencer marketing dead?☠️

Is influencer marketing dead?☠️

I love this topic because the answer isn't "yes" or "no." The answer is: Influencer…
5 min Read More
You don’t need a full brand strategy before you launch. But you do need these five things, or you’ll be paying to fix them in six months.

You don’t need a full brand strategy before you launch. But you do need these five things, or you’ll be paying to fix them in six months.

A lot of branding articles make founders think they need a £10,000 brand strategy before…
3 min Read More
Here’s how I would launch a beauty brand (as a beauty marketing expert) 💄

Here’s how I would launch a beauty brand (as a beauty marketing expert) 💄

After working with over 100 beauty founders, redesigning brands, launching beauty e-commerce stores and watching…
5 min Read More
Why Minimal Luxury is Defining the Beauty Industry

Why Minimal Luxury is Defining the Beauty Industry

Why are so many beauty brands stripping things back? For years, the industry celebrated excess.…
4 min Read More
The New Rules of Beauty Marketing

The New Rules of Beauty Marketing

The way customers discover brands has changed. The way people build trust has changed. The…
6 min Read More