Search Engine Optimization (SEO) Done Differently in Indianapolis

We specialize in improving online exposure through professionally optimized websites that leverage innovative technologies and modern designs

Welcome! I’m Cody Sharp, the owner of Sharp Guys Web Design.

Before you dive into the usual service page spiel, let me take you behind the scenes. I want to show you how SEO is typically handled by most agencies and, more importantly, how we at Sharp Guys Web Design do it differently. If you’re just here for a quick answer—yes, we provide SEO services. Our standard pricing is detailed towards the end of this page, but feel free to reach out for a personalized conversation.

What Most Agencies Are Doing with SEO

Long-Term Commitment

SEO is an ongoing process. We can’t guarantee your ranking, but we’ll work diligently over time.

Keyword Research

Using tools like Google’s Keyword Planner, we identify keywords and phrases you should target based on search volume and relevance to your business.

On-Page Optimization

We tweak your website by adding meta descriptions, optimizing headers, and adjusting copy to better align with your chosen keywords.

Local Search Services

We set you up with Google’s local search tools to improve your visibility in local searches.

Content is King

We emphasize creating high-quality content centered around your target keywords to drive traffic.

AdWords Integration

Boost your traffic with targeted AdWords campaigns using the same keywords.

Performance Tracking

We monitor your keyword rankings and website performance using tools like Google Analytics and Search Console.

Repeat

We continuously refine and repeat the process to improve your SEO results.

Sound familiar? That’s because it is. While this approach covers some essential aspects of SEO, it relies heavily on Google’s Keyword Planner tool—which, as I’ve discovered, doesn’t always provide accurate or comprehensive data.

The Problem with Google’s Keyword Planner

Here’s the kicker: Google’s Keyword Planner often underreports search volumes, especially for localized and specific search terms. Let me break it down:

When someone searches for “hardware store” in Indianapolis, Google recognizes the location and serves results for nearby hardware stores, like those in Broad Ripple or Castleton. However, the Keyword Planner might show zero searches for “hardware store Broad Ripple” or “hardware store Castleton.” Why? Because Google aggregates these localized searches under broader terms, skewing the data.

This means that the keyword lists generated by most agencies are missing a significant number of localized and highly specific search terms. Consequently, businesses end up competing in saturated keyword spaces, making it harder to rank higher and drive targeted traffic.

How Sharp Guys Web Design Does SEO Differently

So, what’s the solution? It’s all about uncovering those hidden, high-value keywords that your competitors are overlooking. Here’s our unique approach:

1. Leveraging Google Ads for Accurate Keyword Insights

Unlike the Keyword Planner, Google Ads operates in a more transparent, audited environment where every keyword’s search impressions are tracked meticulously. Here’s how we use it:

  • Select Localities: We start by identifying key neighborhoods and areas in Indianapolis relevant to your business, such as Carmel, Fishers, Lawrence, and Zionsville.
  • Expand Your Keyword List: Combine your core keywords with these localities. For example, instead of just “web design Indianapolis,” we also target “web design Broad Ripple” and “web design Castleton.”
  • Upload to Google Ads: Using the AdWords Editor, we bulk upload this comprehensive list of keywords into Google Ads.
  • Run a Small Campaign: We invest a modest budget (e.g., $100) to run these keywords for about a week. This reveals which terms have actual search impressions but low competition—keywords that don’t appear in the Keyword Planner.

2. Targeting Hidden Keywords for Better Rankings

By identifying these under-the-radar keywords, we can optimize your website to rank for terms that have proven demand but aren’t saturated. This means:

  • Higher Ranking Potential: Less competition makes it easier to climb the search rankings.
  • More Relevant Traffic: Targeting specific, localized keywords attracts visitors who are more likely to convert.
  • Cost-Effective Strategy: Focusing on niche keywords often results in a better return on investment.

The Sharp Guys SEO Process

Here’s a streamlined overview of how we implement our SEO strategy

Discovery and Planning

  • Define your business goals and target audience.
  • Conduct in-depth keyword research using our Google Ads methodology.

On-Page Optimization

  • Optimize meta titles, descriptions, headers, and content with targeted keywords.
  • Ensure your website is mobile-friendly and has fast loading speeds.

Content Strategy

  • Develop high-quality, engaging content tailored to your identified keywords.
  • Incorporate localized terms to capture specific search intents.

Technical SEO

  • Improve site architecture and internal linking.
  • Implement schema markup and other advanced SEO techniques.

Local SEO Enhancement

  • Optimize your Google My Business profile.
  • Build local citations and encourage customer reviews.

Performance Tracking and Reporting

  • Monitor keyword rankings and website analytics.
  • Provide regular reports and adjust strategies based on data insights.

Why Choose Sharp Guys Web Design for Your SEO Needs?

  • Local Expertise: We understand the Indianapolis market and know how to navigate its unique dynamics.
  • Transparent Methods: No fluff or overpromises—just data-driven strategies that deliver results.
  • Customized Solutions: Every business is different, and we tailor our SEO approach to fit your specific needs.
  • Proven Track Record: We’ve helped numerous local businesses climb the search rankings and achieve their online goals.

Ready to Elevate Your SEO Strategy?

At Sharp Guys Web Design, we’re passionate about helping Indianapolis businesses thrive online. Our SEO services start at $2,100 per month for a minimum of six months. Whether you’re looking to improve your search rankings, drive more targeted traffic, or boost your online visibility, we’re here to help.

Don’t settle for the same old SEO tactics. Let’s create a customized strategy that sets you apart from the competition.

Contact Us Today!

Want to talk about your website? We’re a quick email or phone call away. No pressure, no 47-slide sales presentation. Just a straightforward conversation about what you need and whether we’re the right fit. And if we’re not, we’ll tell you that too.