html2wp / Pricing
What it costs to convert HTML to WordPress
With the Free plan you try the conversion on your own site. Pro, with a monthly or yearly subscription, gives you unlimited conversions, pages and re-runs, and supports WooCommerce too. If you only need to convert one website, you can choose a one-time conversion with no subscription.
The editor is a separate product, and you will find its offer further down.
Free, Pro or a one-time conversion
The plans differ in the number of conversions, the page limits, WooCommerce support and whether you can build sites for clients.
€0
- 3 conversions in total per IP address
- At most 5 pages in one conversion
- The Visual Edit Lite editor
- Not for commercial or client sites
For trying it out, with no key, no sign-up and no payment card.
Try it freeList price €49 €34.30 first month, then €49/month
List price €490 €343 first year, then €490/year Two months free: a year for the price of ten months
- Unlimited conversions
- Unlimited pages
- WooCommerce support
- Unlimited re-runs
- Commercial and client sites
For freelancers and agencies. You can cancel the subscription any time, and the themes you made stay yours.For agencies that convert sites every month. You can cancel the subscription any time, and the key works until the end of the paid year.
Subscribe to Pro- 1 conversion
- At most 30 pages in one conversion
- WooCommerce support
- Commercial and client sites
For one website.
Order| Free | Pro | |
|---|---|---|
| Price | €0 | €34.30 first month, then €49/month, or €343 first year, then €490/year |
| Conversions | 3 in total | no limit |
| Pages per conversion | 5 | no limit |
| WooCommerce support | – | ✓ |
| Blog converted to WordPress posts | ✓ | ✓ |
| Re-runs | 5 in total | no limit |
| Site size | up to 100 MB | up to 512 MB |
| Parallel conversions | 1 | as many as 6 at once |
| Editor | Visual Edit Lite | Visual Edit Lite |
| Commercial and client sites | – | ✓ |
| Billing | — | monthly or yearly, and you can cancel any time |
Visual Edit Pro
Visual Edit Pro is a separate editor for themes made with html2wp. You can use it with a theme from any conversion plan.
List price €59 €41.30 first year, then €59/year
| Edit content right on the site | ✓ |
|---|---|
| Forms, menus, SEO fields | ✓ |
| AI chat editing | ✓, with your own API key |
| Theme export | ✓ |
| Turnstile spam protection | ✓ |
| AI image editing and animations from images | ✓ |
| Edit history | 300 steps |
| Sites | 1 domain per licence |
| Conversions | not included |
The Pro editor
You edit text, images, links, forms and menus right on the site. Pro adds AI chat editing with your own API key, theme export, Turnstile spam protection and an edit history of 300 steps instead of the 10 in Lite.
Conversions are not part of the editor
The licence key turns on the Pro features on your site. You make the theme itself with html2wp, on any conversion plan.
One licence, one domain
You can use one licence on one domain at a time. Another site, including a staging copy on a separate domain, needs another licence, or you can move the one you have. To move it, deactivate the licence key on the old site first and then activate it on the new one.