Do search engines penalise websites for using AI content?
It can be tempting to mass produce website content through AI tools. But could it be doing more…
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Strategy 01
Our web design goes beyond the surface. We start by getting to know your business and your industry, ensuring our design is rooted in your actual needs. By studying your current performance and the market around you, we’ll suggest a plan. We’ll show you how an SEO-driven design can help improve your visibility and support an increase in traffic and interest.
Branding 02
We see branding as much more than visual appearance—it’s the foundation of your business identity, shaping how your customers perceive you. Strong digital branding builds trust, credibility, and authority without using words. We believe that digital branding should lead website design.
Content design 03
Your website’s content is more than just words on a page. It’s a powerful tool that can shape your brand image and drive traffic. Search engines like Google prioritise websites with high-quality, relevant content.
We specialise in crafting persuasive brand copy that:
- Engages your audience: Captivates readers with compelling storytelling.
- Optimised for search engines: Improves your rankings position with strategic keyword implementation.
- Aligns with your brand voice: Ensures consistency across all your marketing materials.
Web design 04
We’re confident in our ability to design a website that both you and your clients will love. Unlike other design agencies we offer unlimited concepts and revisions throughout the design process. The design phase isn’t finished until you say so. We’ve operated in this way for the last nine years and feel it’s fundamental to you having full confidence in us.
Web development 05
Our web development approach has two core principles: building reliable robust systems with super fast loading speeds. Speed is crucial to user experience, search rankings, and high-spend online advert success. Our skilled developers are experienced in building a wide range of web solutions on the platform of your choice.
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Latest work
Clients
We’ve provided web design, hosting, and security audits for Sheffield University since 2017.
Client's websiteThe University of Sheffield
Ongoing web design, development and hosting consultancy for several of their websites.
Client's websiteWren Kitchens
We partnered with CAB to redesign their Sheffield website. We built them a custom accessible website.
View websiteCitizen's Advice Sheffield
We led a mental health campaign for Sheffield Teaching Hospitals, providing web development, support and hosting.
Client's websiteNHS Sheffield
A website and online directory to enable Sheffield charities to list their own drug and alcohol services in a custom built directory.
View websiteSheffield City Council
We created and setup a complete digital brand along with a promotional website for this meat alternative food product.
View websiteReNewFood
Long-term clients designing and developing a custom learning management system (LMS) to offer CPD to teachers.
View websiteTeach HQ
Supporting Sheffield’s iconic music venue with a ticket management website.
View websiteThe Leadmill
Case study websites
Detailed examples of our web design work
App design Bespoke development Brand design SEO Web design
CPD platform
Custom CMS and bespoke learning management system for online teaching CPD provider. Read how we designed and developed a unique platform for Teach HQ.
View full web project Bespoke development Brand design Hosting Web design Start-up company
Renew Food
Read more about how we used web design, SEO and branding to successfully promote a start-up commercial food product.
View full web project Bespoke development Hosting Web design
Wren Kitchens
Coming soon. Find out why the UK’s largest kitchen supplier partners with us for web design and hosting.
View full web project Bespoke development Hosting Web design Ecommerce
Homeware store
Web design, rebranding and SEO to help transform a homeware shop to an online sales platform. Click below to view how a website can help transform a business.
View full web project Bespoke development Brand design Hosting SEO Web design Ecommerce
Online pharmacy
Read more about how we helped a regional pharmacy transform from a physical store to an automated online medication delivery service.
View full web project App design Bespoke development Web design Start-up company
Fitness app
Mobile app design and development along with a promotional website to improve conversion rates. Click to view full project details and see the design process.
View full web project Bespoke development Brand design Hosting Web design Design focus
Architect
Clients that work in the design industry need a website that matches their brand and credibility. View how we help a property firm transform their business through their website.
View full web project Bespoke development Brand design Hosting Web design Sheffield business
Bike shop
The right website and strategy can dramatically transform a business. View how we created a new website and online booking system for a Sheffield bike repair centre.
View full web projectNot a typical web design agency
Our approach to web design
We’re a team of specialists, originating from Sheffield, structured around achieving two fundamental goals:
- Designing a website and brand to enhance your online credibility.
- Growing your business by bringing more people to your site.
Why combine search engine strategy & web design?
Although user experience and visual design is what we’re all about, if you don’t have any website visitors then you’re business will suffer. When it comes to website traffic, your search engine ranking is critical. For example, 98% of this website’s visits come from searches on google.com – our business fundamentally exists because our website is purposely designed and developed to rank highly in competitive web searches. And, because of this we’re proud in saying we don’t need to pay for any other form of marketing or advertising.
We fundamentally believe that search optimisation and marketing strategy must be carefully considered at all stages of design and development and it’s not something that can be applied successfully as an after-thought.
How this works2014
Start of collaboration
97%
Client retention
over 9 years
12
Web design awards
41
5-star reviews
1st
Ranking position,
over 200 keywords
Our focus
All website companies will have strengths and weaknesses. We’re transparent about how we work. Before you commit to starting a project we can talk you through how we do things and what we offer.
Design
Work with us because you understand the impact of how you present your business online. We spend the necessary time focusing on enhancing the way your website looks and the way your represent yourself online.
Development
We meticulously source the best developers and ensure they adhere to our high standards. We also ensure our sites are painless to update and manage.
SEO
Our knowledge and understanding of the latest search engine requirements is one of our strengths. We apply them to every site we build.
5-star reviews (36)
One brand designer
Creating premium branding for businesses is a very specialist role and something we don’t use web designers for. Online branding is the foundation of all exceptional websites. We’re used to working with brand-guidelines if your business already has these in place.
Two web/UI designers
Most projects are worked on by two designers with slightly different expertise. UI Designers are not just responsible for the look and feel of a website but how users interact with content and journey through its pages. All our design implements WCAG AA accessibility and focuses on displaying content with minimal clicks and mouse movement.
Two developers
We have a team of two talented developers that have honed their efficiency working together over the last five years. Development is critical to every high-functioning site that loads quickly. Google looks at loading speed as one of its significant ranking factors, our development team writes custom, modern and concise code specifically for this requirement.
One marketing specialist
We have a full-time specialist able to offer a range of digital marketing services, including pay-per-click (PPC) advertising on Google and various social media channels.
One copywriter
Good content is written for the reader, but great content will also speak directly to search engines to help boost your ranking. Our copywriter creates on-brand content that ticks both boxes.
One videographer
Depending on the nature of your business, videos can be a valuable asset to your online presence. If you use videos, it’s fundamental that they’re high quality and tied into your business’s branding.
Questions?
Can I make changes to the sites myself?
None technical staff should be able to edit every key aspect of a website efficiently without out the fear of breaking it. Our sites will be custom built specifically for you and/or your staff providing full control of whatever you need.
How do I know you can improve my SEO?
If you’re getting help from an SEO business, a good way to tell if they’re worth their salt is to look at how well their own website ranks. If they can’t get their own site to perform, they’ll likely struggle to do the same for you. We’ll use the same methods that helped you find our site, to bring people to yours.
Do you offer a discount for charities?
We love working with not-for-profit charities and ethical organisations. We offer half price web design and development services for registered charities. Get in contact for more info.
Websites can be built cheaply. Why do these sites cost more?
The best way to assess value is to review a companies hourly rate or how long they take building a site. Quality websites take time to build, we don’t speed up development by using templates or relying on plugins, every site we build is completely custom and unique.
Do you offer a PPC or development only service?
We’re happy to assist you through any phase of creating your website. This can include any of these components; strategy, content creation, marketing, design, development and SEO.
How much does a website cost?
We quote specifically depending on your requirements and what is needed to get people to your site. This requires research and a strategy. As a guide to our pricing full projects with an SEO focus start at around £5,000, simple redesigns from around £3,000.
Can we meet in person in Sheffield?
We generally work independently from our own office but have meeting space at our registered address at The Circle in Sheffield. If you’d prefer not to have video calls we can meet you in person.
Choosing between freelance or agency?
What's unique about our setup?
Despite being located in Sheffield we strongly believe the future of web design is not with area specific design agencies. We recruit the best and most passionate we can find, in and outside Sheffield. Remote working has enabled us to build a team with more experience and expertise. We wrote an article exploring the three main web design options; freelance, team collaboration and local agencies.
Our unique approach has helped us successfully foster long-term relationships with large organisations who demand the highest level of service such as Wren Kitchens, The University of Sheffield, Citizens Advice Bureau, Sheffield City Council and the NHS.
Which setup is right for me?Will a new site enhance business?
As well as looking great, our websites increase traffic and exposure
It’s a misconception that a newly built website will immediately start bringing in traffic through services like Google. The harsh reality is that a new website often won’t have any visits for the first 1-2 years unless it has been specifically optimised or it targets achievable and popular search terms.
Websites that rank well are designed and developed this way from the beginning, with SEO woven into every aspect of their design, content and structure. SEO companies rarely focus on web design but it’s something we’ve seen that is critical in helping our clients grow their businesses and online presence.
How we workAn in-depth look at a typical project
Work examples and client case studies
It can be daunting trusting the promises of web design companies or agencies. We don’t feel we have anything to hide so have created several detailed case studies to walk you through a range of typical projects from start to finish.
It can be daunting trusting the promises of web design companies or agencies. That’s why we don’t ask you to take our word for it. Instead, we offer in-depth case studies that walk you through real projects, from initial concept to successful launch.
If you’d like us to talk you through a past project our designer Andrew is happy to share live examples on a video call, tailored to your industry or specific needs.
Design projectsWhat matters most to us
We take pride in being honest, trustworthy & reliable
We believe that trust and reliability are key to long term relationships with our clients. Smaller operations sometimes come with a stereotype of being unreliable or over-promising. At the start of every project you will receive a bespoke proposal outlining what we will deliver and when it will be complete. We only quote for projects when we have capacity to give it our full attention.
Rebecca, our general manager, will communicate deadlines and promptly request information when it’s needed. We feel this is key to providing a smooth and efficient service.
We pride ourselves in being transparent, approachable and available. Trust and reliability are key to our business, and this is reflected by the repeat custom we continue to receive from large organisations.
About us12
design awards
Recognition
2025
Trusted on
Tech Behemoths
2024
Accredited agency
Digital Agency Network
2024
Trusted on Tech
Behemoths
2021
Honourable mention
Awwwards
2021
Best UI design award
CSSDA
2020
Honours
Awwwards
2018
Certificate of excellence
Bark
2018
Approved vendor
University of Sheffield
2018
International site of the day
CSS Nectar
2015
2015 winner
WA Awards
Design articles
A more in-depth explanation of our processes, methods and techniques.
- SEO Website AI
A guide to choosing the right web platform
Websites are generally built on content management systems to enable non-technical users to edit their own web content.…
Read articleCMS Website editing platform
10 key principles we adopt when designing websites
The foundation of good website design and setting up effective web design guidelines.
Read articleDesign
How does website design impact user interaction (UI) & user experience (UX)?
The link between web design, user interaction and user experience.
Read articleUI design UX design
Understanding the basics of colour theory
When choosing a palette for your website, it’s important to select colours that complement each other and create…
Read articleUI design
- Design process Edge Studio
Work with us
Get a quote
We’re completely transparent with our pricing and quotes. We’ll break down all your pricing per service and you’ll be told the full cost up front. There’s a small 20% deposit and then all remaining payments are made on completion of each phase. You only pay when you’re 100% happy with the work.
As a very rough guide, full projects start from £5,000+VAT, most medium sized projects typically fall between £6,000 and £10,000. A simple design and build project can be built for as little as £4,000 but it depends on your requirements and SEO competition.
Website quoteDiscount for charities
We offer reduced rates for all our design and development services for registered charities. These services are typically half our standard prices. Although we work across all sectors, we particularly enjoy working and supporting websites for charities, trusts, and non-profit organisations. We believe that everyone deserves access to high-quality web services, regardless of their financial resources. We are passionate about helping others, and we believe that web design can be a powerful tool for social change.
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