Traiteur Tiguidou
One caterer, a dozen cravings
Traiteur Tiguidou serves festive mobile catering all over Québec — hot dogs, corn roasts, méchoui, pizza, spaghetti, candy apples, tire sur neige, mobile ice cream, lemonade bars, popcorn and cotton candy, nachos, and a full traditional Christmas feast. Each of those is a different search, a different event and a different buyer.
01 — The challenge
A dozen services fighting for attention on one generic catering page.
Someone looking for a méchoui for a company picnic, a school looking for a corn roast, and a city looking for a mobile sugar shack are three unrelated searches. All of them were landing on the same all-purpose caterer page, scrolling a list, and having to guess whether Tiguidou actually does that specific thing at their kind of event.
The business also had ten years of real event photography and a wall of five-star Google reviews doing nothing for it online.
The offer was never the problem. Finding the right part of it was.
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12
Catering concepts, each with its own page and identity
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200+
Events catered per year across Québec
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10
Years of field photography finally put on the site
02 — Our approach
Give every concept its own page, and its own personality.
We rebuilt the site in Webflow around one page per catering concept. Each one carries its own illustrated brand mark and colour world — red for pizza, green for spaghetti, pink for the mobile ice cream bar, orange for tire sur neige — so a visitor knows within a second that this page is about the exact thing they typed into Google.
Every service page follows the same buying logic: what it is, which event types it suits (corporate, private, festival, school, concert, wedding, birthday, city event), what is included down to the utensils, why Tiguidou, and a quote request. Below that, a cross-sell rail pushes the other eleven concepts, because most events order more than one.
The homepage, the services index and a three-step "comment ça marche" page carry the same argument at a higher level, backed by real event photography, the client logo band (Ville de Montréal, Desjardins, UQ, Gouvernement du Québec) and the Google review wall.
One page per concept
Twelve concepts, twelve
colour worlds.
Pizza runs red, spaghetti green, the mobile ice cream bar pink, tire sur neige orange. Every concept page carries its own illustrated mark and palette, so someone who searched for one specific thing lands somewhere that looks built for it.
Working with Web Tonic has been a fantastic experience from start to finish. Their team took the time to understand our business goals and delivered exactly what they promised. Communication was excellent, and we've already seen a noticeable improvement in our online visibility. Highly recommended!
03 — The results
Every craving now has a page that answers it.
Twelve service pages, a services index and a three-step “comment ça marche” walkthrough now split what used to be a single all-purpose caterer page. Each entry point matches a different search, a different event type and a different buyer.
Ten years of field photography, the client logo band and the Google review wall finally do work on the site instead of sitting in a folder.
