Frequency of usage of selected online advertising targeting strategies and campaign types used by pay-per-click (PPC) marketers worldwide as of December 2023
During a December 2023 survey, exact match keywords emerged as the most frequently used targeting option by pay-per-click (PPC) marketers worldwide, with ** percent reporting they always used them. Phrase match keywords followed, with ** percent, while Demand Gen (Discovery) campaigns ranked as the least frequently utilized, with only two percent reporting they always used them and ** percent stating they never employed them.
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PPCsurvey.com. (April 30, 2024). Frequency of usage of selected online advertising targeting strategies and campaign types used by pay-per-click (PPC) marketers worldwide as of December 2023 [Graph]. In Statista. Retrieved August 25, 2026, from https://www.statista.com/statistics/1549662/targeting-campaign-options-used-ppc-marketers/
PPCsurvey.com. "Frequency of usage of selected online advertising targeting strategies and campaign types used by pay-per-click (PPC) marketers worldwide as of December 2023." Chart. April 30, 2024. Statista. Accessed August 25, 2026. https://www.statista.com/statistics/1549662/targeting-campaign-options-used-ppc-marketers/
PPCsurvey.com. (2024). Frequency of usage of selected online advertising targeting strategies and campaign types used by pay-per-click (PPC) marketers worldwide as of December 2023. Statista. Statista Inc.. Accessed: August 25, 2026. https://www.statista.com/statistics/1549662/targeting-campaign-options-used-ppc-marketers/
PPCsurvey.com. "Frequency of Usage of Selected Online Advertising Targeting Strategies and Campaign Types Used by Pay-per-click (Ppc) Marketers Worldwide as of December 2023." Statista, Statista Inc., 30 Apr 2024, https://www.statista.com/statistics/1549662/targeting-campaign-options-used-ppc-marketers/
PPCsurvey.com, Frequency of usage of selected online advertising targeting strategies and campaign types used by pay-per-click (PPC) marketers worldwide as of December 2023 Statista, https://www.statista.com/statistics/1549662/targeting-campaign-options-used-ppc-marketers/ (last visited August 25, 2026)
Frequency of usage of selected online advertising targeting strategies and campaign types used by pay-per-click (PPC) marketers worldwide as of December 2023 [Graph], PPCsurvey.com, April 30, 2024. [Online]. Available: https://www.statista.com/statistics/1549662/targeting-campaign-options-used-ppc-marketers/
