Nansen

Most AI platforms operate in a silo, disconnected from the tools your team actually works in every day. Opal, Optimizely's AI platform...doesn't. Built natively into the Optimizely CMS and CMP, Opal can generate blog content, run QA test cases, assign reviewers, and even manage tasks — comments, status updates, overdue alerts — all from one connected ecosystem. In our latest blog, we break down: → Opal's ready-to-use agents (no setup required, built for non-technical users) → How to build custom agents using instructions, prompt templates, and tools → The CLEAR framework Optimizely recommends for structuring prompts → How native CMP/CMS integration lets you chain agents into a full content pipeline — end to end The takeaway? When an AI platform can talk to your content and your task board, the automation possibilities go way beyond a single chatbot prompt. Read the full article here: https://lnkd.in/gdQz4UwB #Optimizely #Opal #AgenticTransformation #AI #AgenticAI #DigitalTransformation

Gartner expects 40%+ of agentic AI initiatives to be abandoned by 2027, mostly because they save minutes inside old processes instead of rebuilding them. At Opticon26, Arnold Macauley is making the case for a different approach: stop measuring AI by the minutes it saves, and start measuring the capacity it manufactures. He'll share a 3-pattern framework for identifying where that capacity is hiding in your own marketing workflows, with real-world examples of what this looks like in practice. Join our session or find us in Base Camp. 🗓 Sept 1 | Javits Center https://lnkd.in/gwHbi6i2 #Opticon26 #OptimizelyPartner #AI #MarTech #Optimizely #AgenticAI

Big congrats to our friends at Optimizely — named a Leader and Customer Favorite in the Forrester Wave™: Experience Optimization Solutions, Q3 2026. Honestly, not surprised. As an Optimizely Platinum Partner, we spend a lot of time in this platform with clients, and the two things Forrester called out — Opal AI and the support team — are the exact same things we hear from our clients week after week. Proud to be a partner here. Worth a read if you're evaluating experimentation platforms: https://lnkd.in/e4UgjyRr #Optimizely #Experimentation #ForresterWave #OpalAI

🎤 We're heading to Opticon26 — and this year, we're taking the stage. On Sept 1 in NYC, our Chief Strategy Officer Arnold Macauley is presenting "From 9 Hours to 7 Minutes." The argument: AI's real output isn't content — it's capacity. And most teams are wasting the capacity they've already unlocked. We'll also be holding down the fort at our booth in Base Camp all day. Come find us. 📅 Sept 1 | Javits Center, NYC #Opticon26 #OptimizelyPartner #AI #MarTech #Optimizely #AgenticAI

Nearly 9 in 10 enterprises say they've adopted AI. So why doesn't it feel like anything has changed? On 9/1 at Opticon, our Chief Strategy Officer Arnold Macauley is taking the stage with Road Scholar's Mark Fagiano to answer that question — and share how a 9-hour review process became a 7-minute one, without cutting a single corner on quality. 📍 Find us at base camp all event 🎤 Join our session — From 9 Hours to 7 Minutes: How Nansen & Road Scholar rebuilt a senior review cycle with Opal See you there. #Opticon26 #AI #MarketingOps #Opal #Optimizely #ArtificialIntelligence

Organizations are discovering new AI use cases every day. The next challenge is building agents that can be developed, deployed, and improved in a consistent, repeatable way. Over the past several months, our team built a Claude-powered plugin suite that streamlines internal workflows and accelerates AI agent development for Optimizely's Agent Platform. In today's behind-the-scenes look, Luke Wisner shares how the system came together, including: • A shared knowledge base that captures lessons learned across projects • Reusable plugins that support delivery, operations, and business development • An Agent Builder that speeds development while maintaining consistency • Real client examples of AI agents already in production As more organizations move from experimentation to production, the development process becomes just as important as the agents themselves. Read the full article: https://lnkd.in/gkX8UiPS #AgenticAI #Optimizely #Claude #AI #ArtificialIntelligence #DeveloperTools

Marketing is entering an agentic era. 🤖 Across our client work, we're seeing AI move beyond content generation and into the workflows that power planning, review, optimization, and execution. Tasks that once consumed hours of expert time can now be completed in minutes. We're not just building agents. We're determining where they create the most value and establishing the governance, measurement, and operating model needed to scale them effectively. Excited to be helping organizations turn that vision into reality with Optimizely's AI Platform. #Optimizely #AgenticTransformation #AI #AgenticAI #MarTech

The CMS has a new job. For the last two decades, content management systems have been tools for assembling and publishing pages. Content was the output. Teams manually coordinated creation, approvals, publishing, optimization, accessibility reviews, translations, SEO updates, and performance analysis. Optimizely Opal changes that model. The CMS becomes a structured system of record. Agents operate inside it to create content, maintain quality, optimize visibility, and execute workflows across the content lifecycle. That's why we believe the next phase of AI in marketing won't be defined by content generation. It will be defined by operational execution. At Nansen, we're helping organizations move from AI that assists to AI that executes through production-ready Opal agents built around real business workflows. The question is no longer "How do we create more content?" It's "Which workflow should your first agent own?" Check out our full perspective: https://lnkd.in/gZUxFPvU #AI #Opal #Optimizely #AgenticAI #DigitalTransformation #MarketingOperations #EnterpriseAI

The headline isn't the AI. It's what happens when AI is operationalized. Road Scholar achieved a 98.5% reduction in operational workflows, 92% faster content creation, and 60% adoption in six months—not because of a tool alone, but because of the operating model behind it. Proud to partner with Road Scholar and Optimizely on this work. Thanks to Alexander Atzberger and the Optimizely team for sharing the story. 🙌 #ArtificialIntelligence #Opal #Optimizely #AI #AgenticAI #DigitalTransformation

Moving enterprise AI out of the sandbox and into daily operations is tough. That’s why we’re excited to share that Nansen is now an Optimizely Opal Specialized Partner — one of a select few agencies globally to earn the designation. This represents real capability, not a hollow title. Over the last several months, our team has been helping enterprise organizations move AI from isolated experimentation into operational execution. The impact is already tangible. ⏱️ Case in point: In a recent engagement, Road Scholar reduced a 6-hour table-of-contents creation process to a mere 30 minutes using Opal workflows. Want to see how AI fits into real operational workflows? We’ve shared the full case study in the comments below. #Optimizely #Opal #EnterpriseAI #MarketingOperations #DigitalExperience