Making Science

The old playbook—focused on blue links and search rankings—is becoming obsolete. 🔍 💬 As conversational and distributed search experiences take over, audiences expect instant answers instead of lists of links. In this new environment, the key visibility metric is simple: Is the LLM citing your brand? ⚠️ If your content isn't part of the retrieval process, your brand becomes invisible to users. 🚀 ad-machina helps bridge this gap, enabling brands to move beyond a single-channel search strategy and capture visibility across the entire AI-powered search journey. 📈 Rewrite your visibility metrics for 2026. 👇 Elevate your digital footprint: 📖 Download the whitepaper: https://lnkd.in/eGTzATzR #DigitalTransformation #BrandVisibility #SEO #TechInnovation

The digital marketing landscape is shifting from a traditional click economy to an authority economy. 🌐 🤖 With AI-powered engines like Gemini, ChatGPT, and AI Overviews answering research queries directly, organic clicks are shrinking across the informational funnel. ⚠️ Traditional tactics alone won't protect your ROI. To win, brands must build Source Authority. By feeding AI models structured web content, product data, and visual assets, you position your brand as the trusted reference AI relies on. 📈 Pivot your search strategy before your metrics start to decline. 👇 Learn the strategy: 📖 Download the whitepaper: https://lnkd.in/eGTzATzR #MarketingROI #SearchStrategy #LLM #BusinessTransformation

Every day, your customers write you thousands of creative briefs. They’re short, brutally honest, and tell you exactly what they want in their own words. They’re called search terms. 🔍 But what do most advertisers do? Throw them away and serve a generic, one-size-fits-all ad. In our latest blog, Erin Rose (Paid Media Lead US) breaks down why the gap between a user's specific search and a generic ad is the most expensive blank space in paid media. 📉 If your brand sells more than one product or service, your account isn’t just one business—it’s dozens of micro-businesses sharing one voice. It's time to stop advertising near your customers and start answering their briefs with intent-matched, feed-grounded creative. Ready to discover why your best creative director is hiding in your query report? Read the full article 👉 https://lnkd.in/eMtPUCwQ #PaidMedia #SearchMarketing #AI

Inside Mazda Exclusive Days 🚗⚡Una estrategia 360° con ad-machina: el sistema creativo que escala activación, insights y optimización — impulsado por IA agéntica. Para maximizar los resultados de esta campaña, potenciar la omnicanalidad y combatir la fatiga creativa, implementamos ad-machina como motor de escalabilidad y adaptación constante. Esta solución transformó una narrativa estática en un ecosistema dinámico capaz de evolucionar durante las distintas fases de la campaña. 🔄 Impacto: - 2.º mejor mes de ventas de la historia de Mazda en España - Convertimos una promoción táctica en un activo de marca con demanda propia ¡Agradecemos al equipo de Mazda Automóviles España por su confianza y por impulsar junto a nosotros la innovación en el marketing! 🙌 Los resultados reflejan el rendimiento global de la campaña 360°, donde ad-machina jugó un papel crítico → Revisa el caso de éxito completo en el enlace: https://lnkd.in/ejp9FrP8

AI Powers Assets Across Every Screen 📺📱💻 Showing up across vertical, horizontal, and square formats on 5 different screens can quickly create a "creative tax" for marketing teams. But you don't need unlimited resources to win. In our latest podcast, The Super-Empowered Consumer & The Discovery Loop, Murtaza Lukmani, Product Lead at Google, shares how marketers can leverage GenAI, automation, and asset studios as enablers to deliver the right creative message where it matters most. Without the right creative fit for every screen, you're just putting noise out there. 🎧 Stream the complete podcast on Spotify to learn how to solve the creative tax: https://lnkd.in/eZ6mdQ9d

Stop Building Funnels, Start Closing Loops 🛑 We keep hearing about the death of the traditional marketing funnel, so why are most marketing budgets still structured like one? In 2026, the modern consumer doesn’t go shopping on a linear path—they are always in a state of discovery. If your brand isn't present the second a spark of intent forms, you're invisible. Catch this highlight clip featuring Gregory Shickle, Head of Growth UK at Making Science, and Murtaza Lukmani, Product Lead at Google, as they discuss how shopping behavior has evolved into a continuous Discovery Loop. 👉 Ready to adapt your strategy? Catch the full conversation on Spotify! 🎧 Listen to the full episode: https://lnkd.in/eZ6mdQ9d

📊 The numbers don't lie. Generative AI integration isn't just a future concept—it's delivering exponential business results today. By moving away from isolated tools and broken team silos, Making Science clients have redefined their search performance. Unifying organic insights with paid execution through ad-machina has unlocked an average 170% growth in visibility within Google AI Overviews. 🚀 💡 Stop guessing how to navigate the AI shift and start leveraging validated technology built for the new search economy. 🏆 Dominate the new search frontier. 👇 See the proof: 📖 Download the whitepaper: https://lnkd.in/eGTzATzR #SEO #GEO #SEM #AIOverviews #BusinessGrowth

Consumers in 2026 aren't just shopping—they're always 𝘴𝘩𝘰𝘱𝘱𝘪𝘯𝘨. 🔄 The traditional linear marketing funnel was built for a world where people waited to be told what to buy. Today, we’ve entered the 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗟𝗼𝗼𝗽: a continuous, fluid cycle of searching, streaming, scrolling, and discovering across every screen. In our latest podcast episode, "The Super-Empowered Consumer & The Discovery Loop," Noelle Runo (Head of International Marketing & Communication, Making Science) sits down with industry experts Murtaza Lukmani (Product Lead, Google) and Gregory Shickle (Head of Growth UK, Making Science) to break down: 💡 Why marketing budgets are still trapped in traditional funnels (and how to fix it). 💡 How AI models like Gemini are eliminating the “mental tax” for shoppers. 💡 Overcoming the “creative tax” to show up seamlessly across YouTube and Google surfaces using automation. 🎧 Listen now on Spotify: https://lnkd.in/eZ6mdQ9d