ArtVersion

For 20 years, good UX has taught us to respect people’s time. AI asks us to extend that principle and respect their judgment as well. https://lnkd.in/gq68wSwm

A strong conversion rate can look like growth, but it only tells part of the story. In a new Senior Executive CMO Think Tank discussion, marketing leaders explore the difference between capturing existing demand and creating the conditions for future demand. ArtVersion’s Erin Lentz, Executive Director of Design, shares an important perspective on looking beyond the final conversion and understanding the experiences that helped build awareness, understanding, and confidence earlier in the customer journey. As Erin puts it, “Conversion metrics identify the last click. Healthy growth requires understanding and supporting the earlier moments that helped create it.” A great discussion with fellow contributors Amber Brown, Kurt Allen, Jessica Hawthorne-Castro, Magda Misiorny, Andrew Faridani, Lee S., Hastimal Jangid, Boris Dzhingarov, Paul L. Gunn Jr. Thank you to Senior Executive for bringing these perspectives together and continuing the conversation around what sustainable growth really looks like.

Growth brings new teams, new marketing channels, new systems, and new opportunities. It can also make it harder for an organization to maintain the clarity that once made the experience feel cohesive. In today’s article for Entrepreneur Magazine, ArtVersion leadership looks at how consistency can impact growth at scale, and why the effects often show up in places that are easy to overlook. The article explores four practical anchors teams can use to keep everyone aligned as brand complexity increases. Read the full here: https://lnkd.in/g6ueC8jE #Business #CX #BrandStrategy #UXStrategy #DesignStrategy #UXDesign #DesignSystems

Marketing the future means making complex ideas feel relevant before the market fully catches up. Learn how to build trust, clarify value and create demand with insights from members of the Senior Executive CMO Think Tank. Read more at https://hubs.li/Q04tC8wf0 from Emily Rose Popson of CallRail, Lee S. of UnitOneNine, Andrew Faridani of BreezeMaxWeb: Online Media Solutions, Erin Lentz of ArtVersion, Cerys Goodall, Boris Dzhingarov of ESBO ltd, Kathleen Lucente of Red Fan Communications, Charles Stanton and Evan White of ERIN.

Fast Company asked 24 leaders what technology they are watching. Agentic AI, jobsite robotics, ambient computing, and a surprising case for retro tech. Goran Paun, Principal and Creative Director at ArtVersion, made the case for Figma: the distance between idea, design, prototype, and production keeps closing, and teams can now think, test, refine, and align inside a single app. The future is fewer disconnects between thinking, making, and shipping. Worth reading in full for the range of perspectives: https://lnkd.in/gaRc2fZd In good company with: Dan Amzallag David Houseman Usman Shuja Lucian Corneliu Artem Lalaiants Tony Gonzalez Stephanie Harris Christina Robbins Martin Pedersen Omar Hafez Ben Spiegel Baruch Labunski Tavares Beverly Debra Andrews Diana Sabb Al Sefati Zander Cook Deniz Gezgin Stephanie Trunzo Omar Morillo Sarah Baldry Stephen Vallera Fast Company Executive Board #FastCompanyExecutiveBoard #DesignSystems #UXDesign

It is officially WordPress Day in Phoenix! 🎉 During the final #WCUS keynote, Michael Hammett, Chief Innovation Officer for the City of Phoenix, presented Ma.tt Mullenweg with a proclamation recognizing the occasion. A wonderful tribute to the WordPress community. Thank you, Phoenix! 🌵 #WordPress

Lean teams are powerful. Because they move quickly, they actually make the hard choices about what matters — and it’s simply cool to watch small teams move mountains. In the latest Senior Executive CMO Think Tank feature, ArtVersion’s Executive Director of Design Erin Lentz shares why the strongest teams don’t try to do everything themselves. 👉 Read the full piece: https://lnkd.in/gQ5uU5dJ Sharp perspectives throughout from the full group on prioritization, adaptability, brand-distinct bets, and protecting the human work that builds trust. Featuring: Erin Lentz, Stefano Marrone, Emily K. Howard, Lee S., Paul L. Gunn Jr, Jessica Hawthorne-Castro, Evan White, Bob Pearson, Charles Stanton, Jonas Barck

Excellent Senior Executive Think Tank panel discussion on marketing team’s synergies. Read more below 👇

Naming is the first step in brand architecture. A brand name has to do heavy lifting in brand identity design. It has to hold meaning across languages, platforms, years, and moments of pure instinct. It has to be ownable without being forced. Clear without being generic. Memorable without relying on novelty. When the name is right, everything that follows—logo, visual language, voice, experience—has something solid to attach to. When it’s wrong, even excellent design spends years compensating.

Good websites rarely lose clarity because of one bad decision. More often, it happens through years of reasonable additions. In a new VERSIONS® article, we explore experience drift and why maintaining a clear website requires more than consistent design. Sometimes protecting clarity means knowing what to add. Just as often, it means knowing what to simplify, combine, or remove. Read How Good Websites Slowly Lose Their Clarity: https://lnkd.in/gjvqbmmY