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VSA Partners

We believe creative is currency. And we help brands turn it into business growth.
330 N. Wabash Ave, Chicago, Illinois 60611, United States
https://vsapartners.com
VSA Partners
5.0 (3)

VSA Partners Overview

Number of Employees
100 - 249
Minimal Budget
$50,000 & Up
Average Hourly Rate
Inquire
Year Founded
1982

VSA is a brand strategy and creative agency.

For over 40 years, we have delivered solutions for business and creative leaders at some of the world's most respected brands and forward-thinking organizations, including Google, Nike and IBM.

By bringing strategy, design and marketing together, we build brand systems and campaigns that deliver speed to market, cultural relevance and measurable performance.

What We Do:

Based in Chicago & New York, VSA offers a full range of integrated capabilities all under one roof:

Brand Strategy
Brand Systems
Campaigns
Experiences

Recognition:

Our work has been recognized at the ANA B2 Awards, ANA REGGIE Awards, REGGIE Awards, Graphis Design Awards, HERMES Creative Awards, PRINT Awards and more.

Our Network:

VSA is a proud member of Meet The People. We're one of nine independently run agencies that each brings distinctive expertise and capabilities to this boutique network.

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VSA Partners Services

Advertising Expertise
Advertising Expertise
  • B2B
  • Experiential Marketing
  • Print Advertising
Branding Expertise
Branding Expertise
  • B2B Branding
  • Brand Design
  • Brand Messaging
  • Brand Positioning
  • Brand Strategy
  • Employer Branding
  • Naming
Digital Marketing Expertise
Digital Marketing Expertise
  • B2B
  • Construction Marketing
  • Content Creation
  • Copywriting
  • Digital Advertising
  • Digital Media
  • Marketing Strategy
Graphic Design Expertise
Graphic Design Expertise
  • Illustration
  • Logo Animation
  • Visual Communication
Product Design Expertise
Product Design Expertise
  • Digital Design
UI/UX Expertise
UI/UX Expertise
  • Dashboard Design
  • Interactive Design
  • UX Strategy
  • User Research
Web Design Expertise
Web Design Expertise
  • B2B
  • Landing Page Design
  • Web App
  • Website Redesign

Industries

  • Finance
  • Fintech
  • Software & IT Services
  • Energy & Mining
  • Health Care
  • Construction
  • Hospitality
  • Manufacturing
  • Industrial
  • Professional Services

Client Types

  • Enterprise / Corporate

VSA Partners Portfolio

VSA Partners - Google Cloud: Creating a global design system
Brand Strategy
Google Cloud: Creating a global design system
$500K - $1M
12 Months
2022
VSA Partners - BNY: Reimagining a heritage brand
Brand Strategy
BNY: Reimagining a heritage brand
$500K - $1M
24 Months
2024
VSA Partners - Chime: Creating corporate campaigns that move the needle
Brand Strategy
Chime: Creating corporate campaigns that move the needle
$250K - $500K
12 Months
2026
VSA Partners - Affirm: Building a brand with integrated marketing
Brand Strategy
Affirm: Building a brand with integrated marketing
$250K - $500K
12 Months
2022
VSA Partners - FactSet: Delivering breakthrough B2B advertising
Brand Strategy
FactSet: Delivering breakthrough B2B advertising
$250K - $500K
12 Months
2025
VSA Partners - Merative: Launching a global healthcare brand
Brand Strategy
Merative: Launching a global healthcare brand
$250K - $500K
12 Months
2022
VSA Partners - Invenergy: Powering a clean energy giants digital presence
Brand Strategy
Invenergy: Powering a clean energy giants digital presence
$250K - $500K
12 Months
2024
VSA Partners - Sappi: Uniting a global brand
Brand Strategy
Sappi: Uniting a global brand
$500K - $1M
12 Months
2025
VSA Partners - Google Ph.G: Turning retail partners into brand ambassadors
Brand Strategy
Google Ph.G: Turning retail partners into brand ambassadors
$250K - $500K
12 Months
2022
VSA Partners - NinjaTrader: Positioning a futures trading platform for its next era
Brand Strategy
NinjaTrader: Positioning a futures trading platform for its next era
$250K - $500K
12 Months
2021
VSA Partners - Black Telehealth: Preparing a healthcare company for takeoff
Brand Strategy
Black Telehealth: Preparing a healthcare company for takeoff
$250K - $500K
12 Months
2021
VSA Partners - Northern Trust: Helping generational wealth make a generational shift
Brand Strategy
Northern Trust: Helping generational wealth make a generational shift
$250K - $500K
12 Months
2017
VSA Partners - CME Group: Transforming a trading exchange into a fintech powerhouse
Brand Strategy
CME Group: Transforming a trading exchange into a fintech powerhouse
$250K - $500K
12 Months
2019
VSA Partners - Goose Island: Scaling with soul
Brand Strategy
Goose Island: Scaling with soul
$250K - $500K
12 Months
2014
VSA Partners - Cole Haan: Accelerating the digital path to purchase
Brand Strategy
Cole Haan: Accelerating the digital path to purchase
$250K - $500K
12 Months
2011
VSA Partners - YWCA: Until Justice Just Is
Brand Strategy
YWCA: Until Justice Just Is
$100K - $250K
12 Months
2020
VSA Partners - FuelCell Energy: A clean start
Brand Strategy
FuelCell Energy: A clean start
$250K - $500K
12 Months
2020
VSA Partners - Nike Made to Play: Making kids play an adult priority
Brand Strategy
Nike Made to Play: Making kids play an adult priority
$250K - $500K
12 Months
2021
VSA Partners - Lux Capital: Launching an innovative experience for a VC innovator
Brand Strategy
Lux Capital: Launching an innovative experience for a VC innovator
$250K - $500K
12 Months
2023
VSA Partners - Manuka Health: Bringing new buzz to a sleepy category
Brand Strategy
Manuka Health: Bringing new buzz to a sleepy category
$250K - $500K
12 Months
2021

VSA Partners Reviews

Reviews from Google Maps are available on this profile.
Great company, doing amazing design driving marketing and advertising in a cool building "
Ryan Paul's Review Sourced from Google
Great company, doing amazing design driving marketing and advertising in a cool building "
RCP90's Review Sourced from Google
Show more reviews

VSA Partners Team Bios

CEO
Anne-Marie Rosser
CEO
Prior to becoming CEO, Anne-Marie held several roles at VSA over 20 years, including Associate Partner of Strategy, Head of Client Engagement, and President. This breadth of experience makes her especially adept at steering strategic vision while ensuring day-to-day implementation.
Chairman & Founder
Dana Arnett
Chairman & Founder
For nearly four decades, Dana has guided VSA's creation of brand programs, digital initiatives, and marketing solutions for its roster of world-class clients. After many years as CEO, Dana now guides the agency's strategic growth as Chairman and Founder.
Chief Creative Officer
Curt Schreiber
Chief Creative Officer
Curt Schreiber is the heart of VSA design. He guides VSA's creative philosophy and sets the office's design standards. Over his 30-year tenure, Curt has been essential to the agency's shift from a boutique design firm to a brand-led customer experience agency, working with some of VSA's most promine
Head of Operations
Susan Pfeifer Partner
Head of Operations
Susan Pfeifer is a seasoned marketing leader based in Chicago, serving as Partner and Head of Operations at VSA Partners. She specializes in project management, client relations, and strategic leadership, ensuring seamless execution and strong client partnerships.
Partner, Campaign Design
Kim Mickenberg
Partner, Campaign Design
With a background spanning consulting, strategy, and advertising and branding, Kim brings nearly two decades as both big-picture creative and hands-on strategist. Leading VSA's campaigns practice, Mickenberg champions bold simplicity: strong, memorable ideas that resonate and set brands apart.
Partner, Brand Design
YanYan Zhang
Partner, Brand Design
With nearly 20 years at VSA, YanYan has delivered strategic brand-centered solutions for clients across industries from financial, tech, and commodities to non-profits. She has led multi-disciplinary teams across the full spectrum of critical brand experiences for BNY, CME, IBM, PepsiCo and Sappi.

VSA Partners Clients

Google Cloud
Chime
FactSet
BNY
Affirm
SAPPI
Invenergy
Northern Trust
McAfee
Nike
AT&T
Ciena
Harley-Davidson
Mack Trucks
NinjaTrader
FuelCell Energy
Dimension Energy
Spectrum
CME Group
Merative
Cole Haan
Lux Capital
Black Telehealth
Manuka Health
YWCA Chicago
Cricket Wireless
Marvin
Oshkosh
Motorola
Goose Island

VSA Partners Awards

VSA take top honours at 2025 ANA B2 Awards
VSA Partners Wins at 2024 FCS Portfolio Awards
BNY rebrand wins FCS Portfolio Award
VSA wins Hermes Creative Award & PRINT Award
VSA wins FCS Portfolio Awards
VSA wins Silver at Graphis design awards
VSA wins Silver in Chicago Addy Awards
VSA Partners wins Anthem Award
VSA made Inc. Magazine's 2025 #PowerPartner Awards
VSA shortlisted for The Drum Awards for B2B

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