REPLUG

We were satisfied with the work delivered by Replug and were able to establish a strong business relationship with them. "

With over 5 million users all over Europe, PhotoSì is the number 1 mobile app in Italy for printing photos, photobooks, and other photographic products, and one of the top choices among users in other European countries. Like many market leaders, we faced a well-known challenge when thinking to scale effectively beyond the duopoly, Google and Facebook. Looking for ways to reinforce even further our branding in Italy and strengthen our positioning in Europe, we approached REPLUG with precise challenges: 1. What acquisition channels should they use to reach their existing audience beyond what the duopoly offered? 2. How could we keep the cost of acquisitions under control without eroding the bottom line? 3. How long would it take for us to effectively scale those new channels? 4. Was there a hidden opportunity in promoting our services to a whole new target audience? After conducting an audit of our current activities, REPLUG presented us with solutions that focused on: CONTENT INFLUENCERS STRATEGY: Identifying TikTok as a potential game-changer, REPLUG's marketing team curated a list of content creators to generate user-generated content. This content was then promoted both from PhotoSì and the influencers' accounts (Spark Ads) CREATIVES & COMMUNICATION A/B TESTING: Their Paid Performance Marketing team created and tested various video content formats iteratively. These tests included combinations of voice-overs, text, CTAs, and music, all aimed at optimizing the Cost-per-Acquisition. SCALING BUDGET WITHOUT INCREASING THE CPA: REPLUG's approach to paid performance marketing involved continuous refinement of targeting, audiences, creative assets, and content. This allowed us to scale the budget spent to six figures a month on TikTok while maintaining a consistent CPA. The final results were amazing: 53.9% DECREASE IN CPA 1170% INCREASE IN ROI 363% INCREASE IN REACH Thanks REPLUG :) "

We worked with REPLUG on several Facebook ad campaigns for our gaming app, and the results exceeded expectations. Their team refreshed our creatives, built new ones from scratch, and fine-tuned our targeting to reach the right players. They also introduced us to better tools for scaling acquisition. Within weeks, we saw stable ROAS and a clear lift in average player spend. Communication was smooth. They’re proactive, fast, and always come back with practical fixes when challenges appear. "

REPLUG supported us in shaping a long-term growth plan for our audiobook and digital content app. They ran structured tests across multiple channels, which helped us discover new acquisition opportunities while bringing down our CPA. Their holistic approach gave us the confidence to scale spend without wasting budget. What stood out most was how closely they monitored performance metrics and quickly adjusted strategies - always coming up with practical solutions that kept our campaigns moving forward. "

We partnered with REPLUG to improve our internal processes for an alcohol delivery service, particularly around CRM automation. Their team quickly understood our workflows, suggested smart improvements, and handled the technical implementation smoothly. The collaboration has been straightforward and efficient - they take ownership of the project and keep things on track. The quality of their work has been consistent, and they’ve shown a clear commitment to helping us reach our operational goals. "

REPLUG provided digital marketing services for a marketing consulting company. The team was responsible for the client's TikTok advertising campaigns; they researched the target audience and produced content. REPLUG’s efforts significantly boosted the brand's presence on TikTok, driving tangible business growth. The team proactively monitored performance and managed the project seamlessly. They listened to feedback and stood out for their expertise and dedication to delivering commendable results. "

REPLUG worked with us on digital marketing for our dating app, creating a tailored creative strategy and campaign setup to accelerate user acquisition. In just a short time, they helped us grow from zero users to over 20,000. Their campaigns cut our female CPA by more than half (62%) and lowered overall CPA by 50%, while registrations jumped by 213%. The team was easy to work with, we communicated daily on Slack and tracked progress in Trello, and they consistently delivered beyond expectations. "