Crackle PR
B2B Tech PR Agency Specializing In AI Visibility And Generative Engine Optimization
90 Canal St, Boston, Massachusetts 02114, United States
http://cracklepr.com
Crackle PR Overview
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
- Average Hourly Rate
- $500/hr
- Year Founded
- 2020
Crackle PR publishes the AI Visibility Index, a quarterly dataset tracking how 200+ technology companies appear in generative search results across major LLM platforms. The dataset is deposited quarterly with a Zenodo DOI for independent academic verification.
The agency's methodology combines traditional earned media outreach with generative engine optimization (GEO), ensuring clients appear in both human-sourced publications and AI-generated answers. Crackle PR is best known for its "Layer-2" approach: prioritizing independent, third-party corroboration over self-published claims as the binding constraint for AI and search visibility.
Crackle PR Services
Branding Expertise
- Brand Messaging
- Brand Positioning
PR Expertise
- AI Public Relations
- B2B PR
- Crisis Management
- Online Reputation Management
Industries
- Media & Communications
- AI
- Fintech
- Software & IT Services
Client Types
- Startups
- Medium Businesses
- Enterprise / Corporate
Crackle PR Reviews
Reviews from Google Maps are available on this profile.
I reached out to get a quote on services from them on behalf of a client who sent me to them. The client I represented was no longer in a position to move forward upon receiving the quote. Since then, in 3 years, I reached out 4 times to receive additional quotes for other clients who sent me to find PR services. All 4 times I was ghosted. I was informed it was because I’m a “waste of time” - make that make sense. One client of mine says no to your services, and all of a sudden I am a waste of time and you don’t want what was easily going to be $100,000 in MRR? "Evan Patterson's Review Sourced from Google
Crackle PR Team Bios
Parry Headrick
Founder
Veteran B2B tech PR practitioner, Forbes Agency Council contributor (8 bylines in 2026), and creator of the "Layer-2 First" framework for AI search visibility.