Bryn watches. You decide the Play. Bryn runs it.

Nothing signals alone

One scope across your product, your site, and your CRM. Bryn watches them together, including the anonymous visitors most tools miss. What it sees becomes a signal: a named read on what a buyer just did, scored as it lands.

The signal gets a name

A signal on its own is a visit from nobody. Bryn resolves it into a name: the company behind the domain and, when it can, the person and their role. The company is the common case; the person is the bonus. Everything downstream works at the account level first.

The score shows its work

Bryn scores the intent against your ICP, the accounts that actually become customers, not a generic "high intent" label. Fit is ICP shape: does this account look like the ones that close. Intent is signal density and velocity in the window. Timing is recency.

Each axis is a click-through to the contributing signals; the composite is the answer. Weights are yours to tune from Growth upward.

The Play fires, end to end

The Play you approved fires into your stack (Slack, your CRM, your outbound) within the same minute. One signal can route to several destinations; different Plays route differently. Bryn executes; you authored what to execute.

Bryn learns by recording

Every run is recorded in the audit log, the work record your team and your CFO can both read. Your data stays yours. Bryn records what it did, and every action traces to the Play that ran it.

Bryn sharpens from the decisions you make in the flow of work: the weights you tune, the Plays you edit, the outputs you dismiss. Today that's your hand on the weights; the recorded log is what makes automatic re-weighting possible later.