Business Cherub is a Melbourne-headquartered digital consultancy providing custom web development, search engine optimisation (SEO), and answer engine optimisation (AEO) for Australian enterprise and mid-market brands. With over 10 years of operational experience across Australian industries—including retail, B2B services, and healthcare—we engineer web architecture that yields average conversion rate improvements of 34% within 180 days.
Melbourne businesses don’t need more traffic — they need the right traffic that turns into enquiries.
Business Cherub is a Melbourne SEO agency focused on helping service-based businesses generate consistent leads through technical SEO, local SEO and conversion-focused websites. We fix what’s holding your site back, improve visibility in search, and turn organic traffic into real business growth.
Business Cherub is a digital marketing, design and SEO agency based in Melbourne, Sydney and Brisbane. Our head office is located at 585 Little Collins St, Melbourne, Victoria. We make use of our extensive, world-class knowledge, experience and skills in SEO, digital marketing and design to provide services that will help businesses and brands to maximise their online potential. We help businesses get to where they need to be, in order to get found by their target customers.
Business Cherub has been a trusted SEO agency since 2013. Our reputation stems from our hard work, knowledge and skills. Each team member has vast experience in search engine optimisation, design and digital marketing. We work with sole traders and SME’s all over Australia. Business Cherub utilises the most effective tools in regards to development, digital marketing and search engine optimisation. By combining our expertise and our tools, we at Business Cherub, are able to provide consistently brilliant results. We are a goal oriented company. As such, we utilise real hard data to establish ambitious objectives. Our utilisation of highly effective tools and online software allows us to monitor the progress and create sensible reports, meaningful milestones and statistics to our clients. We also offer one of the most competitive prices for our highly efficient services. This paved way for us to be recognised as the leading SEO agency in Australia.
Each member of our team is considered a specialist in their respective field. Whoever it is you’re dealing with at Business Cherub is knowledgeable, experienced and is the best person to aid you in transforming your business into a formidable online entity. Transformational and sustainable growth can only be achieved with the help of a person with expertise, creativity and meticulous planning skills. We work passionately to provide business innovation. We will not stop working until we make absolutely sure that it is perfect. This is the Business Cherub way. We have excellent business-client relationship records and we are committed to staying as an ethical company. Would you like to know more about Business Cherub? Still wondering why we are the best digital marketing, design and SEO agency Australia has to offer? Call us now. We’d love to have a chat with you.
Most SEO agencies focus on rankings. We focus on outcomes.
Our approach is built around increasing qualified traffic, improving conversion rates, and building long-term visibility in Melbourne search results. Every strategy is aligned with how your customers actually search, compare and enquire.
We identify and resolve the issues preventing your site from ranking.
This includes crawlability, indexation, internal linking, site structure, page speed, Core Web Vitals and schema implementation. A strong technical foundation ensures your website performs properly in search and supports long-term growth.
We improve your visibility in local search and Google Maps.
From Google Business Profile optimisation to suburb-level landing pages, we help your business appear where local customers are searching. This drives more calls, more enquiries and stronger local presence.
We don’t just provide reports — we provide direction.
Our SEO audits identify technical issues, content gaps and missed opportunities, then translate them into clear, actionable priorities that drive measurable improvements.
Your website should do more than look good — it should generate leads.
We design and optimise websites that are fast, structured for SEO, and built to convert visitors into enquiries. Every page is aligned with search intent, user behaviour and conversion best practices.
We work with Melbourne businesses that rely on consistent lead generation.
If your business depends on enquiries, SEO should be one of your strongest growth channels.
We analyse your website, competitors and market opportunities.
We implement technical improvements and on-page SEO.
We develop content and internal linking structures.
We track performance and refine strategy over time.
We optimise specifically for Melbourne search behaviour and local competition.
We combine deep technical SEO with real business outcomes.
Everything is designed to increase enquiries, not just traffic.
A beautiful website is completely useless if your target audience can’t find it on Google. Conversely, a top-ranking website is a waste of money if visitors leave without buying. At Business Cherub, we blend precision technical SEO architecture with intuitive conversion mechanics to transform passive clicks into paying clients.
Most businesses see measurable improvements within 3–6 months depending on competition and starting position.
SEO services typically range from $1,500 to $5,000+ per month depending on scope and competitiveness.
If you serve a specific area like Melbourne, local SEO is essential for visibility in map results and location-based searches.
If you’re looking for a Melbourne SEO agency focused on results, not just rankings, we can help.
Melbourne trades A residential plumbing business was invisible beyond its own brand name and relied entirely on paid ads for enquiries. We rebuilt its site architecture, fixed technical crawl issues, and built out suburb-level service pages backed by a local-SEO and review campaign. Result: organic enquiries grew 3.2× within six months, the business now ranks in the Map Pack for “emergency plumber” across nine Melbourne suburbs, and cost-per-lead dropped 41% as paid spend was scaled back.
Melbourne healthcare A well-reviewed clinic was stuck on page two for every commercial term and losing new-patient bookings to larger groups. We consolidated three competing pages into one authoritative service page, added FAQ and LocalBusiness schema, and ran a structured Google review programme. Result: first-page rankings for “dentist Hawthorn” and “teeth whitening Melbourne” within five months, a 68% lift in organic traffic, and online booking requests up 2.4× year on year.
Melbourne professional services A boutique accounting firm wanted qualified business-owner leads, not tyre-kickers. We built a topical content hub around tax and advisory questions, earned high-authority backlinks through digital PR, and optimised the money pages for commercial intent. Result: 140% growth in organic sessions over nine months, page-one rankings for 22 target keywords including “small business accountant Melbourne”, and a 5× increase in high-value enquiry form submissions.
Melbourne home services A removalist competing in a crowded, price-driven market needed to win visibility without slashing margins. We overhauled Core Web Vitals (mobile load time cut from 6.1s to 1.9s), rebuilt location pages, and fixed keyword cannibalisation across the site. Result: organic enquiries up 2.8× in seven months, #1 ranking for “furniture removalist Melbourne” on both desktop and mobile, and a 33% improvement in conversion rate from the faster site.
Melbourne outdoor/design A landscape design studio had beautiful work but almost no online lead flow. We repositioned the site around high-intent project keywords, added case-study proof and testimonials, and built links from home and design publications. Result: 190% increase in organic traffic over 12 months, first-page rankings for “landscape design Melbourne” and “outdoor living Melbourne”, and enquiries growing from roughly 3 to 15 qualified leads per month.
Want me to drop these into a Word doc, or reformat them as ready-to-paste website blocks (with a short headline + one-line result stat each for card layouts)?
Same voice as the others — and the same reminder to swap in real figures or label them illustrative before they go live.
A mid-size firm was strong in family law but buried below national directories for every commercial term. We built practice-area landing pages, added author bios and legal-content schema for E-E-A-T, and earned links through expert commentary in legal and business media. Result: page-one rankings for “family lawyer Melbourne” and “commercial litigation Melbourne” within eight months, 155% growth in organic traffic, and a 4.3× lift in consultation enquiries.
An established plumber was spending heavily on ads while ranking nowhere organically. We fixed technical crawl errors, built suburb-level emergency service pages, and ran a Google review drive across its service area. Result: organic enquiries up 3.5× in six months, Map Pack visibility for “emergency plumber” across eleven suburbs, and a 44% drop in cost-per-lead as paid spend was wound back.
A commercial security provider wanted B2B contracts, not one-off residential jobs. We restructured the site around high-value services (patrols, guards, alarm monitoring), created industry-specific pages, and pursued authority links from facilities-management publications. Result: 128% growth in organic sessions over nine months, first-page rankings for “security services Melbourne” and “corporate security Melbourne”, and a 5× increase in qualified tender enquiries.
A specialist audit and assurance practice was invisible against the Big Four and generic accounting directories. We built a topical hub around compliance and assurance questions, consolidated cannibalising pages, and optimised for narrow commercial-intent terms. Result: page-one rankings for “external audit Melbourne” and “SMSF audit Melbourne” within seven months, 112% organic traffic growth, and a 3.6× rise in high-value enquiry submissions.
A city nightclub relied on social media alone and had no search presence for events or bookings. We built event and venue-hire landing pages, added local and event schema, and optimised for “things to do” and booth-booking intent. Result: 210% growth in organic traffic over ten months, first-page rankings for “nightclub Melbourne CBD” and “bottle service Melbourne”, and online booth-booking requests up 3.8×.
A licensed gentlemen’s club struggled with visibility because many ad channels restrict the category, making organic search its most important growth lever. We built compliant, professionally written venue and function-booking pages, fixed technical issues, and strengthened local search and reputation signals. Result: 375% increase in organic traffic over 12 months, first-page rankings for its core “Melbourne CBD” venue and private-function terms, and booking enquiries growing from roughly 8 to 30 per month.
Our SEO company will put your website at the top of search engine rankings and increase your organic traffic. It’s simple! Click here to find out how we do it.
Our agency creates attractive and responsive website designs that will help you sell more products and generate customer inquiries. Let us design a website for you.
By using our vast experience in handling PPC campaigns and laser-focused efficiency, we can help drive traffic to your website instantly. Let us help make your PPC campaigns successful.
We are a leading Digital Strategy Company in Australia. We are a reputable and trusted Digital Marketing, Web Design, Reputation Management and SEO company in Australia.
Business Cherub can design and develop professional websites specific to your taste, brand and budget. We have talented designers and developers available to really give you and your business an effective platform to communicate your business’ services and products.
BUSINESS CHERUB
The people behind your results. Every Business Cherub campaign is delivered by an experienced, hands-on team — combining technical development, data-driven analysis, expert content, and local search know-how to grow service businesses across Melbourne and beyond.
Paul founded Business Cherub on a simple conviction: rankings only matter if they turn into enquiries. Working across web development and SEO since 2014, he has spent more than a decade watching what actually moves the needle for Australian service businesses — through every major Google algorithm shift along the way. He leads strategy on every client account, pairing technical SEO with conversion-focused web design so that the traffic a site earns is traffic that turns into paying customers. Hands-on rather than hands-off, Paul sets the growth plan and stays accountable to the results.
Michael is the data mind behind our campaigns, with 15 years of experience turning search data into decisions that grow businesses. He lives in the numbers — rankings, crawl reports, backlink profiles, Search Console and analytics — and knows how to separate the signals that matter from the noise that doesn't. At Business Cherub he audits performance, diagnoses what's holding a site back, and pinpoints the highest-impact opportunities before a single change is made. Fifteen years of pattern recognition means he's rarely surprised, and our clients get strategy grounded in evidence rather than guesswork.
Juanito brings 20 years of development experience to every build. A seasoned full-stack developer and WordPress specialist, he has engineered everything from lightweight lead-generation sites to complex custom platforms — and knows how to make them fast, stable, and built to rank. At Business Cherub he owns the technical foundation: clean site architecture, rapid load times, Core Web Vitals, and the under-the-hood engineering that lets our SEO work perform. Two decades in, there are very few problems he hasn't already solved.
Jessica has spent 10 years turning search intent into content that ranks and reads beautifully. She writes the kind of pages that answer a customer's real questions, establish genuine authority in a niche, and guide readers toward taking action — never keyword-stuffed filler. From service pages to topical content hubs, she makes sure every word earns its place, balancing what Google needs to see with what a human actually wants to read.
Priyanka manages the off-page groundwork that so many campaigns neglect. With 10 years of experience in citations and local search, she ensures every business's name, address, and phone details are accurate and consistent across the directories and platforms Google trusts — the foundation of strong local rankings and Map Pack visibility. Meticulous by nature, she treats consistency as a competitive advantage, and it's a big part of why our clients win locally.
Business Cherub — Melbourne SEO agency helping service businesses grow through technical SEO, local SEO, content and conversion-focused web design.
There’s no need to worry. Contact us now and our SEO specialists will gladly answer your call or email. We will provide you with the most accurate and recent answers and help you thoroughly understand what we can do to make your business stand out from the rest of your competition.
Email Us: [email protected]
Call Us: 0410 24 2014