Registering for an event is the primary moment to capture valuable data on your attendees. Asking for things like job titles, postcode, or food preferences can really help paint a picture of who you’re engaging so you can tailor the event to meet their needs. But you don’t want to go overboard asking questions and deter them from going ahead with signing up.

The best practice is to require only the essential information, like name and email address, and leave other questions optional. Integration with common platforms like Facebook, LinkedIn and Google can also help pre-populate fields in a registration form to make signing up incredibly smooth while capturing key profile data that can be used for personalisation. Quander Companion, our registration app, even allows customers to register for the experience using WhatsApp and Facebook Messenger so it can feel more like texting a friend than filling out a questionnaire.

With smartphones in hand, today’s customers are also becoming accustomed to checking in with on-screen QR or barcodes at everywhere from airports to concerts. We offer a highly customisable Check In web application that’s quick to set up and helps attendees breeze through.

Once inside an event, there’s many ways to continue to capture attendee data and tailor their experience. And you don’t have to butt in with questions and clipboards to do so. Quander Pulse uses low-cost WiFi tracking sensors to capture data on footfall so we can understand traffic flow and see trends in how much time people spend with specific products or experiences. Machine learning camera technology is also making it possible to gather demographic data and use facial recognition to tag customers when they create photo or video content.