{"id":168,"date":"2022-12-01T11:34:38","date_gmt":"2022-12-01T00:34:38","guid":{"rendered":"https:\/\/sixgun2023.wpengine.com\/?post_type=services&#038;p=168"},"modified":"2024-04-12T13:27:21","modified_gmt":"2024-04-12T03:27:21","slug":"linkedin-marketing","status":"publish","type":"page","link":"https:\/\/sixgun.com.au\/linkedin-marketing\/","title":{"rendered":"Linkedin Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"168\" class=\"elementor elementor-168\" data-elementor-post-type=\"page\">\n\t\t\t\t<section class=\"elementor-element elementor-element-5d3b0b2 td-section-padding e-flex e-con-boxed e-con e-parent\" data-id=\"5d3b0b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3782578 e-con-full e-flex e-con e-child\" data-id=\"3782578\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c40aa75 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c40aa75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Linkedin Marketing Expertise<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5340bf4 e-con-full e-flex e-con e-child\" data-id=\"5340bf4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73a897c elementor-widget elementor-widget-text-editor\" data-id=\"73a897c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LinkedIn was once the uncool younger brother of <a href=\"\/facebook-marketing\/\">Facebook<\/a>\u2014it was more serious, and focused on building business connections online to influence businesses offline.<\/p><p>These days, LinkedIn is a fully fledged social network, and while it still offers a reprieve from the memes and baby photos of other networks, it has become a go-to place for people who want to expand their business by engaging with like-minded professionals.<\/p><p>Connect with your audience in many different ways, including:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81f96de elementor-widget elementor-widget-text-editor\" data-id=\"81f96de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"ul-circle\"><li>Sponsored content and promoted blogs\n<\/li><li>Display ads\n<\/li><li>Text ads\n<\/li><li>Ads that prompt users to follow your business\u2019 profile\n<\/li><li>Direct marketing via InMail\n\t<\/li><li>Showcase pages<\/li><\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02151f4 elementor-widget elementor-widget-text-editor\" data-id=\"02151f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SIXGUN has the expertise to create LinkedIn marketing campaigns that get results. As a premier LinkedIn advertising agency in Melbourne, we\u2019ve assembled a wide array of talent, which enables us to provide our clients unique solutions, tailored specifically to your business. SIXGUN isn\u2019t interested in fast results for short term success. We are committed to sustainable tactics that perform over the long-term, offering a real return on your investment that you can see on your bottom line.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b32d8d td-toggle-hidden e-flex e-con-boxed e-con e-child\" data-id=\"2b32d8d\" data-element_type=\"container\" data-e-type=\"container\" id=\"hide-show-1\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c38ef4 h3 elementor-widget elementor-widget-heading\" data-id=\"5c38ef4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Complete your marketing package with our agency\u2019s LinkedIn advertising expertise\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-374f908 elementor-widget elementor-widget-text-editor\" data-id=\"374f908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LinkedIn\u2019s data set enables marketers to target audiences in a different way to Facebook, <a href=\"\/instagram-marketing\/\">Instagram<\/a>, Twitter or the other <a href=\"\/social-media-marketing\/\">mainstream social channels<\/a>. Instead of the movies and music people like, it looks at their work experience. Instead of the photos they\u2019re tagged in, LinkedIn considers someone\u2019s education history. This enables businesses to create ads that go beyond the superficial likes and dislikes model, tapping into their actual life history in a more meaningful way.<\/p><p>SIXGUN can help you make the most of LinkedIn marketing and create advertisements that capture the imagination\u2014this is what our agency stands for.<\/p><p>Beyond the standard \u201cput an ad up and hope\u201d approach, LinkedIn marketing is a powerful tool for building connections with people and other businesses. It\u2019s not simply a way for job seekers and <a href=\"\/recruitment-marketing\/\">recruiters<\/a> to make eyes at each other\u2014LinkedIn marketing allows connections to engage with your company in a real way, watch your updates and follow your projects. In a world where online reputation and trustworthiness are becoming highly valued commodities, these connections are invaluable for your brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-622b417 h3 elementor-widget elementor-widget-heading\" data-id=\"622b417\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More than an agency, we become your very own LinkedIn advertising and digital marketing department\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ffd51 elementor-widget elementor-widget-text-editor\" data-id=\"c6ffd51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SIXGUN isn\u2019t your average <a href=\"https:\/\/sixgun.com.au\/\">digital marketing agency<\/a>. Where standard marketing agencies offer you a package they dreamed up to get the most value for themselves, SIXGUN is different.<\/p><p>We start by learning about your business. We conduct a full audit of your website and existing marketing tactics to establish a benchmark. From there, we discuss your goals and create a bespoke strategy to help you achieve them. Every SIXGUN client is different, so we tailor our LinkedIn marketing services to suit you.<\/p><p>Once we\u2019re underway with your campaign, SIXGUN is right by your side the entire time. If you need some advice or have questions that need answers, we\u2019re just a phone call away. Our success is based on your success, which makes it imperative that we treat every marketing campaign as if we were doing it for ourselves.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4adf15b e-con-full e-flex e-con e-child\" data-id=\"4adf15b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d80860 more-divider elementor-widget elementor-widget-html\" data-id=\"4d80860\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a href=\"#\" data-target=\"#hide-show-1\" class=\"td-btn td-btn-small td-btn-primary td-display-toggler\" shown-text=\"Read Less\" hidden-text=\"Read More\">Read More<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<!-- hidden container 1568-133b9da --><section class=\"elementor-element elementor-element-5499679 e-flex e-con-boxed e-con e-parent\" data-id=\"5499679\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fe4258 elementor-widget elementor-widget-template\" data-id=\"0fe4258\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"256\" class=\"elementor elementor-256\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<section class=\"elementor-element elementor-element-b95a6d5 e-con-full e-flex e-con e-parent\" data-id=\"b95a6d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c7d83e elementor-widget elementor-widget-image-carousel\" data-id=\"6c7d83e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;6&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;slides_to_show_laptop&quot;:&quot;4&quot;,&quot;slides_to_show_tablet&quot;:&quot;3&quot;,&quot;slides_to_show_mobile&quot;:&quot;2&quot;,&quot;autoplay_speed&quot;:0,&quot;speed&quot;:10000,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 17\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/sixgun.com.au\/wp-content\/uploads\/2025\/02\/novotel-logo-img.webp\" alt=\"novotel-logo-img\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 17\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/sixgun.com.au\/wp-content\/uploads\/2025\/02\/sea-sheperd-logo-img.webp\" alt=\"sea-sheperd-logo-img\" 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role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 17\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/sixgun.com.au\/wp-content\/uploads\/2023\/10\/AusPost-1.png\" alt=\"AusPost\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 17\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/sixgun.com.au\/wp-content\/uploads\/2023\/10\/RayWhite-1.png\" alt=\"RayWhite\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 17\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/sixgun.com.au\/wp-content\/uploads\/2023\/10\/Roll_d-1.png\" alt=\"Roll_d\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 17\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/sixgun.com.au\/wp-content\/uploads\/2023\/10\/Drake-1.png\" alt=\"Drake\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 17\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/sixgun.com.au\/wp-content\/uploads\/2023\/10\/EdgarsMission-1.png\" alt=\"EdgarsMission\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 17\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/sixgun.com.au\/wp-content\/uploads\/2023\/10\/CountryRoadGroup-1.png\" alt=\"CountryRoadGroup\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 of 17\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/sixgun.com.au\/wp-content\/uploads\/2023\/10\/FleetPartners-1.png\" alt=\"FleetPartners\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 of 17\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/sixgun.com.au\/wp-content\/uploads\/2023\/10\/Hussmann-1.png\" alt=\"Hussmann\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"14 of 17\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/sixgun.com.au\/wp-content\/uploads\/2023\/10\/Oolio-1.png\" alt=\"Oolio\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"15 of 17\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/sixgun.com.au\/wp-content\/uploads\/2023\/10\/PeterMac-1.png\" alt=\"PeterMac\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"16 of 17\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/sixgun.com.au\/wp-content\/uploads\/2023\/10\/PeterSheppard-1.png\" alt=\"PeterSheppard\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"17 of 17\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/sixgun.com.au\/wp-content\/uploads\/2023\/10\/Ansvar-1.png\" alt=\"Ansvar\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<!-- hidden container 1568-8529aef --><!-- dce invisible element 7646da8 --><!-- dce invisible element 2eb05b8 --><section class=\"elementor-element elementor-element-b67db93 e-con-full td-section-padding-bottom e-flex e-con e-parent\" data-id=\"b67db93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-49901e3 e-con-full e-flex e-con e-child\" data-id=\"49901e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f448fe e-con-full e-flex e-con e-child\" data-id=\"0f448fe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b89c9bf elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b89c9bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get in touch with the team at SIXGUN to get started today<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38e7151 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"38e7151\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Find out more about the power of LinkedIn marketing by getting in touch with the SIXGUN team. We\u2019ll be happy to discuss your requirements and business, then tailor a solution to suit your unique needs.\u00a0<\/p><p>Call us on <a href=\"tel:1300127361\">1300 127 361<\/a> to speak with one of our experts, or leave your information in <a href=\"\/contact\/\"> our contact form<\/a> and we will get back to you as soon as we can. Start your LinkedIn marketing journey today with SIXGUN.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<!-- hidden container 1568-4034f17 --><section class=\"elementor-element elementor-element-6bee4b6 td-section-padding e-flex e-con-boxed e-con e-parent\" data-id=\"6bee4b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5609463 elementor-widget elementor-widget-heading\" data-id=\"5609463\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You might be wondering...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8c2c38 e-flex e-con-boxed e-con e-child\" data-id=\"f8c2c38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-62b7399 e-con-full e-flex e-con e-child\" data-id=\"62b7399\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-248f677 align-at-right elementor-widget__width-inherit td-faq-accordions uael-faq-box-layout-yes elementor-widget elementor-widget-uael-faq\" data-id=\"248f677\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uael-faq.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div id='uael-faq-wrapper-383' class=\"uael-faq-wrapper\">\n\t\t\t\t<div class=\"uael-faq-container uael-faq-layout-accordion\" data-layout=\"toggle\" >\n\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-19b5323\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-right\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"far fa-arrow-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"far fa-arrow-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h4 class=\"uael-question-19b5323 uael-question-span\" tabindex=\"0\" id=\"uael-faq-1-6a8d82e50ae26\"><span class=\"color1 mr-4\">01.<\/span> What does a comprehensive LinkedIn marketing strategy entail?<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>A comprehensive LinkedIn marketing strategy can be multi-faceted, and is designed to meet your unique business objectives. Here's an outline of what it typically involves:<\/p><ul class=\"ul-circle\"><li><strong>Goal-setting:<\/strong> First and foremost, we define objectives. These could be brand awareness, lead generation, thought leadership, etc. The objectives form the foundation of our strategy and guide our tactical approach.<\/li><li><strong>Target audience analysis:<\/strong> Next, we identify and understand your target audience on LinkedIn. We'll look at their job titles, industries, company sizes, and other key demographic information. We also analyse their content preferences and engagement behaviours.<\/li><li><strong>Competitor analysis:<\/strong> We analyse your competitors' activities on LinkedIn, from their content strategy to engagement, to understand their strengths and weaknesses and identify potential opportunities for your brand.<\/li><li><strong>Personal branding and company page optimisation:<\/strong> It\u2019s essential to have a robust company profile and personal profiles for key team members. We ensure they are fully optimised with SEO-friendly descriptions, compelling images, and complete information.<\/li><li><strong>Content strategy:<\/strong> We develop a robust content strategy that involves creating and curating high-quality, relevant content. This can range from blog posts and articles to infographics, videos, and more. We also ensure that the content aligns with LinkedIn's best practices and is tailored to drive engagement from your target audience.<\/li><li><strong>LinkedIn advertising:<\/strong> We utilise LinkedIn's powerful advertising tools to reach a broader audience. This can involve sponsored content, message ads, dynamic ads, or text ads, depending on your goals and budget.<\/li><li><strong>Engagement strategy:<\/strong> Beyond posting content, we actively engage with your audience. This could mean responding to comments, participating in relevant group discussions, or even hosting live events or webinars.<\/li><li><strong>Lead generation:<\/strong> We leverage LinkedIn's unique features such as Lead Gen Forms and LinkedIn Sales Navigator for highly targeted lead generation efforts.<\/li><li><strong>Measurement &amp; reporting:<\/strong> Finally, we closely track key metrics such as reach, engagement, conversions, and ROI to measure the effectiveness of our strategy. This information is used to continuously refine and improve our approach.<\/li><\/ul><p>Remember, a comprehensive LinkedIn marketing strategy is about more than just being active on the platform. It\u2019s about leveraging LinkedIn\u2019s unique features and capabilities to build relationships, establish thought leadership, and ultimately drive your business objectives. Our dedicated team is experienced in navigating this platform and will work to ensure your LinkedIn presence is not just optimised, but continually adapting to LinkedIn's evolving landscape.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-518c45a\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-right\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"far fa-arrow-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"far fa-arrow-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h4 class=\"uael-question-518c45a uael-question-span\" tabindex=\"0\" id=\"uael-faq-2-6a8d82e50af1e\"><span class=\"color1 mr-4 d-flex\">02.<\/span> How long does it take to see results from LinkedIn marketing?<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>The timeline for seeing tangible results from LinkedIn marketing efforts depends on a variety of factors such as your current LinkedIn presence, your target audience, the type of campaign you're running, and your specific goals.<\/p><p>At SIXGUN, our focus is on achieving long-term, sustainable results for your business. In the first few months, we'll also be testing different ads, analysing the results, and continuously refining your strategy based on the data we collect, ensuring we deliver the best possible ROI.<\/p><p>However, we believe in transparency and results, so you will be provided with regular performance reports, where we outline the metrics most relevant to your campaign goals, whether it's lead generation, brand awareness, or website traffic. If you'd like to Learn More about how we can tailor a LinkedIn marketing strategy to your specific needs and objectives, we'd be more than happy to set up a consultation.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-8c370d8\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-right\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"far fa-arrow-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"far fa-arrow-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h4 class=\"uael-question-8c370d8 uael-question-span\" tabindex=\"0\" id=\"uael-faq-3-6a8d82e50afae\"><span class=\"color1 mr-4\">03.<\/span>  What makes LinkedIn different from other social media platforms for marketing?<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>There are several key reasons why LinkedIn is a unique and incredibly effective platform for marketing, and these qualities align perfectly with our specialised approach.<\/p><ul class=\"ul-circle\"><li><strong>Professionalism:<\/strong> LinkedIn is a platform primarily for professionals, businesses, and job seekers. The level of conversation and engagement here is more refined, focused, and industry-centric compared to other social media platforms. This professional environment facilitates more direct business and B2B conversations, making it the perfect place for a focused marketing strategy.<\/li><li><strong>Audience quality:<\/strong> The demographic on LinkedIn comprises educated professionals and decision-makers in a wide array of industries. According to LinkedIn's own data, four out of five LinkedIn members drive business decisions, and LinkedIn's audience has 2x the buying power of the average web audience. Thus, marketing on LinkedIn potentially reaches more influential and high-value prospects.<\/li><li><strong>Advanced targeting options:<\/strong> LinkedIn's ad platform provides us with advanced targeting options, going far beyond basic demographics. We can target audiences based on job title, function, industry, and more. This allows us to create highly tailored campaigns to reach your exact target market.<\/li><li><strong>Content diversity:<\/strong> On LinkedIn, you have a mix of professional content types\u2014from long-form articles, shared blog posts, whitepapers, case studies, to webinars. This content diversity allows us to leverage different types of content in our marketing strategies, making our approach more dynamic and engaging.<\/li><li><strong>High organic reach:<\/strong> While other platforms have decreased the organic reach of posts over time, LinkedIn still maintains a high level of organic reach. This makes it an effective platform for content marketing and thought leadership, allowing us to potentially reach a broad audience even without paid advertising.<\/li><li><strong>Strong analytics:<\/strong> LinkedIn provides robust analytics that provide us with detailed insights about who's viewing and engaging with your content. This data is invaluable for refining our strategy and ensuring that we're reaching the right people with the right messages.<\/li><\/ul><p>Overall, SIXGUN\u2019s specialisation in LinkedIn marketing allows us to leverage these unique aspects of the platform to effectively reach and engage with your target audience, drive high-quality leads, and ultimately, grow your business. We look forward to the opportunity to create a customised LinkedIn marketing strategy that meets your specific business goals.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-932eeef\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-right\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"far fa-arrow-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"far fa-arrow-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h4 class=\"uael-question-932eeef uael-question-span\" tabindex=\"0\" id=\"uael-faq-4-6a8d82e50b039\"><span class=\"color1 mr-4\">04.<\/span>  What is LinkedIn retargeting? Can SIXGUN offer it?<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>Yes, we indeed offer LinkedIn retargeting as a core component of our Melbourne agency\u2019s LinkedIn marketing solutions. Let us explain what it is and how it could be beneficial for your business.<\/p><p>LinkedIn retargeting is a form of online advertising that allows you to serve personalised ads to LinkedIn users who have already engaged with your brand in some capacity. This could be someone who has visited your website, interacted with your content on LinkedIn, or has shown an interest in your brand or products in some other way. Essentially, retargeting is about re-engaging these individuals with tailored advertising, enhancing the probability of conversion.<\/p><p>Retargeting is particularly effective because it focuses on people who have already demonstrated an interest in what you offer. By reminding them of their past engagement and presenting them with customised content based on their browsing behaviour or interests, we're able to make the most of the initial touchpoint, ultimately driving a higher return on ad spend (ROAS).<\/p><p>As your LinkedIn advertising partner, our agency\u2019s process involves setting up a LinkedIn Insight Tag on your website, which is a lightweight piece of JavaScript code that allows us to track conversions and retarget website visitors. We would then segment these audiences based on the actions they've taken on your site. For example, we might have separate retargeting campaigns for people who viewed your pricing page but didn't purchase, versus those who read your blog content.<\/p><p>From there, our team would create compelling LinkedIn ads designed to appeal specifically to these segments. Our team is experienced in crafting engaging LinkedIn content that resonates with professional audiences. Through our reporting, we would continually optimise these campaigns, testing different messaging, imagery, and calls-to-action to identify what drives the highest engagement and conversion.<\/p><p>LinkedIn retargeting is a powerful tool that, when implemented correctly, can drive significant ROI by re-engaging high-interest leads. At SIXGUN, we have both the experience and the expertise to effectively utilise this tool to help achieve your business objectives.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-20f2f36\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-right\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"far fa-arrow-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"far fa-arrow-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h4 class=\"uael-question-20f2f36 uael-question-span\" tabindex=\"0\" id=\"uael-faq-5-6a8d82e50b0b6\"><span class=\"color1 mr-4\">05.<\/span>  What are the LinkedIn Sponsored Content and InMail options? How can they benefit my business?<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>LinkedIn Sponsored Content is a form of native advertising that appears directly in the LinkedIn feeds of the professionals you want to reach. These ads seamlessly blend with the rest of the content in the feed, giving your promotions a less intrusive feel. Sponsored Content can take the form of single image ads, video ads, and carousel ads, giving you a range of options to suit your marketing objectives.<\/p><p>The benefits of Sponsored Content are numerous:<\/p><ul class=\"ul-circle\"><li><strong>Targeting capabilities:<\/strong> LinkedIn's granular targeting allows you to reach the decision-makers and influencers in your industry, from CEOs and other top executives to senior engineers and purchasing agents. You can target by job title, function, industry, company size, and more.<\/li><li><strong>Brand awareness:<\/strong> Because Sponsored Content is displayed directly in the feed, it's an excellent tool for increasing brand visibility among key stakeholders in your target markets.<\/li><li><strong>Lead generation:<\/strong> LinkedIn's user base is full of professionals and business decision-makers. Sponsored Content with a clear, compelling call to action can drive these individuals to your website or landing page, helping to generate high-quality leads.<\/li><\/ul><p>LinkedIn Sponsored InMail is another potent tool in your arsenal. It allows you to send personalised messages to the LinkedIn inboxes of your target audience. These are not typical emails; they feel personal and direct, encouraging recipients to engage with your message.<\/p><p>InMail also offers distinct benefits:<\/p><ul class=\"ul-circle\"><li><strong>Personalised outreach:<\/strong> InMails can be personalised based on a recipient's profile data, making them highly relevant and likely to capture attention.<\/li><li><strong>Direct contact:<\/strong> InMails are delivered directly to the user's LinkedIn inbox, ensuring visibility. They're only delivered when users are active on LinkedIn, further increasing the chances of engagement.<\/li><li><strong>Higher conversion rates:<\/strong> Sponsored InMails typically see higher open and click-through rates than traditional emails. This means more potential customers are reading your messages and taking the desired action.<\/li><\/ul><p>By leveraging both Sponsored Content and Sponsored InMails, you can extend your reach, boost brand awareness, generate high-quality leads, and foster personalised relationships with potential customers. Our team at Melbourne\u2019s leading LinkedIn marketing agency has the expertise and experience to craft effective strategies around these tools to help your business succeed.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-1270d01\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-right\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><i class=\"far fa-arrow-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><i class=\"far fa-arrow-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<h4 class=\"uael-question-1270d01 uael-question-span\" tabindex=\"0\" id=\"uael-faq-6-6a8d82e50b12d\"><span class=\"color1 mr-4\">06.<\/span>  How does SIXGUN handle LinkedIn algorithm changes?<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>At SIXGUN, we consider ourselves to be innovative navigators of the ever-evolving digital landscape, with LinkedIn being a prime platform. Our approach to managing LinkedIn algorithm changes is rooted in a deep, ongoing commitment to learning, analysis, and agile adaptation. Here's how we handle it:<\/p><ul class=\"ul-circle\"><li><strong>Proactive learning:<\/strong> We stay abreast of the latest updates and trends by following official LinkedIn announcements and credible SEO &amp; Digital Marketing sources. We're active participants in relevant communities where professionals share observations, allowing us to have a grasp of potential shifts before they are even officially confirmed.<\/li><li><strong>Testing and verification:<\/strong> Once we identify a possible algorithm change, our team conducts systematic testing across various profiles and content types. This helps us understand the specifics of the change, and its potential impacts.<\/li><li><strong>Data-driven adaptation:<\/strong> We're staunch believers in data. The insights we glean from our analytics allow us to refine our strategies to align with the changes. If a new content format is favoured or if engagement patterns shift, we adjust our content strategy accordingly.<\/li><li><strong>Ongoing optimisation:<\/strong> We continuously optimise our clients' LinkedIn profiles, posts, and engagement strategies. This involves A\/B testing and iterative improvements to ensure optimal visibility and engagement.<\/li><li><strong>Education and communication:<\/strong> We ensure our clients are never in the dark about the changes impacting their LinkedIn presence. We keep you informed about significant changes and the steps we're taking to adapt.<\/li><li><strong>Resilient strategies:<\/strong> While we do adapt to algorithm changes, our strategies are built to be resilient. We focus on providing valuable, engaging content to your target audience, and this approach ensures that despite any algorithm changes, your content remains relevant and impactful.<\/li><\/ul><p>Remember, every algorithm change is an opportunity for businesses that are quick to adapt. At SIXGUN, we view these changes as a chance to reassess, refine, and ultimately strengthen our strategies, ensuring your LinkedIn presence remains robust and effective.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>LinkedIn marketing is less overt than other channels, focusing on brand awareness and engagement more than just a hard sell. As a leading LinkedIn marketing agency in Melbourne, we can help you get the word out about your brand and target an audience that\u2019s much more professional and engaged than other social channels.<\/p>\n","protected":false},"author":9,"featured_media":1629,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-168","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn Marketing Agency in Melbourne | LinkedIn Ads Services<\/title>\n<meta name=\"description\" content=\"Successful and powerful LinkedIn marketing from SIXGUN, Melbourne&#039;s leading boutique digital agency. 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